________ exerts the broadest and deepest influence on buying behavior.

Related MCQs

• A consumer buying behavior is influenced by
• A person’s _________ are all the groups that have a direct or indirect influence on their attitudes or behavior.
• Percentage or number of customers who move from one level to next level in buying decision process is called
• ________ is the fundamental determinant of a person’s wants and behavior.
• _________ is the study of how individuals, groups and organizations select, buy, use and dispose off goods, services, ideas or experiences to satisfy their needs and wants.
• A _________ is an organized collection of detailed information about individual customers or prospects that is accessible, actionable and current for marketing purposes such as lead generation and others.
• _______uses sophisticated mathematical and statistical techniques such as neutral networking and cluster analysis.
• Customized products and services for customers and interaction to individual customers are part of
• Record which is based on business customers past purchases, sales price and volumes is classified as
• Company's monetary, time and energy cost, all are included in