_________ is the study of how individuals, groups and organizations select, buy, use and dispose off goods, services, ideas or experiences to satisfy their needs and wants.

Related MCQs

• System includes all experiences while using market offering is classified as
• A person’s _________ are all the groups that have a direct or indirect influence on their attitudes or behavior.
• ________ is the fundamental determinant of a person’s wants and behavior.
• All costs customer expects to incur to buy any market offering is called
• Customized products and services for customers and interaction to individual customers are part of
• The method used to assess real cost of providing services to an individual customer is
• Indian marketers use a term called socioeconomic classification, which is based on the _______ of chief wage earner.
• For the rural areas, the socioeconomic system use _________ of the chief wage earner.
• A _________ is an organized collection of detailed information about individual customers or prospects that is accessible, actionable and current for marketing purposes such as lead generation and others.
• _______uses sophisticated mathematical and statistical techniques such as neutral networking and cluster analysis.