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McqMate
1. |
Customer Relationship Management is about |
A. | acquiring the right customer |
B. | instituting the best processes |
C. | motivating employees |
D. | all of the above |
Answer» D. all of the above |
2. |
CRM technology can help in |
A. | designing direct marketing efforts |
B. | developing new pricing models |
C. | processing transactions faster |
D. | all of the above |
Answer» D. all of the above |
3. |
A _________ is an organized collection of detailed information about individual customers or prospects that is accessible, actionable and current for marketing purposes such as lead generation and others. |
A. | customer database |
B. | customer mailing list |
C. | business database |
D. | none of the above |
Answer» A. customer database |
4. |
_______uses sophisticated mathematical and statistical techniques such as neutral networking and cluster analysis. |
A. | data mining |
B. | data survey |
C. | crm |
D. | none of the above |
Answer» A. data mining |
5. |
The main drawback of CRM is |
A. | implementing crm before creating a customer strategy |
B. | rolling out crm before changing the organization to match |
C. | stalking, not wooing, customers |
D. | all of the above |
Answer» D. all of the above |
6. |
The marketing messages committed to customers wishes is a part of |
A. | permission marketing |
B. | activity marketing |
C. | supplier marketing |
D. | none of the above |
Answer» A. permission marketing |
7. |
The method used to assess real cost of providing services to an individual customer is |
A. | cost based accounting |
B. | activity based accounting |
C. | turnover based accounting |
D. | price based accounting |
Answer» B. activity based accounting |
8. |
_______is any occasion on which the brand or product is used by end customers. |
A. | customer touch point |
B. | retailers touch point |
C. | company touch point |
D. | none of the above |
Answer» A. customer touch point |
9. |
_________ is the study of how individuals, groups and organizations select, buy, use and dispose off goods, services, ideas or experiences to satisfy their needs and wants. |
A. | consumer behavior |
B. | product cycle |
C. | purchase behavior |
D. | none of the above |
Answer» A. consumer behavior |
10. |
A consumer buying behavior is influenced by |
A. | cultural and social factors |
B. | personal factors |
C. | both a and b |
D. | none of the above. |
Answer» C. both a and b |
11. |
________ exerts the broadest and deepest influence on buying behavior. |
A. | social factors |
B. | international factors |
C. | personal factors |
D. | cultural factors |
Answer» D. cultural factors |
12. |
________ is the fundamental determinant of a person’s wants and behavior. |
A. | culture |
B. | attitude |
C. | value |
D. | none of the above |
Answer» A. culture |
13. |
Indian marketers use a term called socioeconomic classification, which is based on the _______ of chief wage earner. |
A. | education |
B. | occupation |
C. | both a and b |
D. | none of the above |
Answer» C. both a and b |
14. |
Socioeconomic system classifies urban households into _____ broad categories. |
A. | 4 |
B. | 8 |
C. | 6 |
D. | none of the above |
Answer» B. 8 |
15. |
For the rural areas, the socioeconomic system use _________ of the chief wage earner. |
A. | occupation and type of home |
B. | education and occupation |
C. | education and type of home |
D. | none of the above |
Answer» A. occupation and type of home |
16. |
Socioeconomic system classifies rural households into _____ broad categories. |
A. | 8 |
B. | 6 |
C. | 4 |
D. | none of the above |
Answer» C. 4 |
17. |
Social class is indicated by ________variables. |
A. | single |
B. | several |
C. | none |
D. | none of the above |
Answer» B. several |
18. |
A person’s _________ are all the groups that have a direct or indirect influence on their attitudes or behavior. |
A. | inspirational groups |
B. | reference groups |
C. | dissociative groups |
D. | none of the above |
Answer» B. reference groups |
19. |
Process of manage information about customers to maximize loyalty is said to be |
A. | company relationship management |
B. | supplier management |
C. | retailers management |
D. | customer relationship management |
Answer» D. customer relationship management |
20. |
In buyer decision process, percentage of potential customers in a given target market is called |
A. | customer funnel |
B. | company funnel |
C. | marketing funnel |
D. | retailers funnel |
Answer» C. marketing funnel |
21. |
Aggregate value of customer's base is classified as |
A. | shareholder value |
B. | base value |
C. | retention value |
D. | marketers base value |
Answer» A. shareholder value |
22. |
Record which is based on business customers past purchases, sales price and volumes is classified as |
A. | business database |
B. | customer database |
C. | databases marketing |
D. | company marketing |
Answer» A. business database |
23. |
Whole cluster of benefits when company promises to deliver through its market offering is called |
A. | value proposition |
B. | customer proposition |
C. | product proposition |
D. | brand proposition |
Answer» A. value proposition |
24. |
Third step in customer's value analysis |
A. | assessing attributes importance |
B. | assessing company\s performance |
C. | monitoring competitors performance |
D. | both b and c |
Answer» D. both b and c |
25. |
All costs customer expects to incur to buy any market offering is called |
A. | total economic cost |
B. | total functional cost |
C. | total customer cost |
D. | total functional cost |
Answer» C. total customer cost |
26. |
Percentage or number of customers who move from one level to next level in buying decision process is called |
A. | conversion rates |
B. | marketing rates |
C. | shopping rates |
D. | loyalty rates |
Answer» A. conversion rates |
27. |
Customized products and services for customers and interaction to individual customers are part of |
A. | retailers management |
B. | customer relationship management |
C. | company relationship management |
D. | supplier management |
Answer» B. customer relationship management |
28. |
Company's 'customer relationship capital' is another name of |
A. | satisfied customers |
B. | dissatisfied customers |
C. | customer retention |
D. | customer conversion |
Answer» A. satisfied customers |
29. |
Company's monetary, time and energy cost, all are included in |
A. | total customer cost |
B. | psychological cost |
C. | personal benefits |
D. | image benefits |
Answer» A. total customer cost |
30. |
A person or company that yields a revenue more than incurred costs of selling and serving is called |
A. | dissatisfaction |
B. | superior value |
C. | profitable customers |
D. | satisfied customers |
Answer» C. profitable customers |
31. |
Customers lifetime purchases that generate net present value of future profit streams is called |
A. | customer lifetime value |
B. | customer purchases value |
C. | customer cost incurred |
D. | customer relationships |
Answer» A. customer lifetime value |
32. |
'total customer benefits' includes |
A. | product benefits |
B. | services benefit |
C. | image benefit |
D. | all of above |
Answer» D. all of above |
33. |
Programs designed for customers which is limited to any affinity group are classified as |
A. | club membership programs |
B. | royalty programs |
C. | loyalty programs |
D. | group membership programs |
Answer» A. club membership programs |
34. |
First step in analysis of customer value is to |
A. | identify customers value attributes |
B. | assessing attributes importance |
C. | assessing company\s performance |
D. | assessing competitors performance |
Answer» A. identify customers value attributes |
35. |
Difference between customers evaluation including all costs incurred and benefits is called |
A. | customer perceived value |
B. | company market value |
C. | customer affordability |
D. | customer reliability |
Answer» A. customer perceived value |
36. |
Process of building, organizing and using databases of customers to build customer relationship is classified as |
A. | database marketing |
B. | customer database |
C. | detailed database |
D. | company database |
Answer» A. database marketing |
37. |
Perceived monetary value of all benefits which customers expect from a given product because of brand image is called |
A. | total customer benefit |
B. | total customer cost |
C. | total economic cost |
D. | total functional cost |
Answer» A. total customer benefit |
38. |
System includes all experiences while using market offering is classified as |
A. | customer proposition |
B. | value delivery system |
C. | product proposition |
D. | distinctive proposition |
Answer» B. value delivery system |
39. |
Number of customers or potential customers who will help in company's growth is classified as |
A. | customer base |
B. | retailer base |
C. | distributors base |
D. | marketers base |
Answer» A. customer base |
40. |
Any occasion on which brand or product is encountered by end customers is called |
A. | customer touch point |
B. | company touch point |
C. | retailers touch point |
D. | relationship touch point |
Answer» A. customer touch point |
41. |
Technique which tries to identify real cost of serving an individual customer is called |
A. | activity based accounting |
B. | cost based accounting |
C. | price based accounting |
D. | turnover based accounting |
Answer» A. activity based accounting |
42. |
a) customer managed relationship |
A. | b) data mining |
B. | c) permission marketing |
C. | d) one-to-one marketing |
D. | e) batch processing |
Answer» C. d) one-to-one marketing |
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