The possible exposure of the advertising message to one audience member,

Related MCQs

• ______research is used after the advertising has run and seeks to determine how well consumers remember the advertising message and how persuasive it was.
• Advertisements from organizations, sending message intended to influence a targeted audience is called,_____________
• ________ define the task that advertising must do with a specific target audience during a specific period of time.
• An advertising message usually focuses on
• Developing an effective message strategy begins with identifying ________ that can be used as advertising appeals.
• Billboard advertising is most effective for __________ advertising.
• ________is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
• __________ are programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products.
• __________is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.
• ________is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.