The ‘hierarchy of human needs’ is a valuable guide in the process of Ad. copy formulation. Who devised it?

Related MCQs

• According to Maslows Hierarchy of Needs theory, the need for fulfilment, for realizing one’s own potential, and for fully using one’s talents and capabilities are examples of _______ needs.
• ________ is a set of moral principles that guide actions and create a sense of responsible behavior.
• Copy testing is a specialized field of marketing research that determines an ad’s effectiveness among consumers. It is also known as,
• Copy testing is a specialized field of marketing research that determines an ad’s effectiveness among consumers. It is also known as,
• The physical arrangement including the headline, subheads, illustrations, body copy and identifying marks of an advertisements is called,
• The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics is called:
• The process of reserving time or time periods with a station or network; checking on available advertising time.
• The process in which one idea is allowed to stimulate another without reaching a decision about whether any of the ideas are valid :
• The process of reserving time or time periods with a station or network; checking on available advertising time.
• The first step in the advertising decision process is