

McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor Multimedia Communication (BMMC) .
1. |
Color produced by light falling onto a surface, as compared to subtractive color. |
A. | additive color |
B. | primary color |
C. | none of these |
Answer» A. additive color |
2. |
ISO paper size 210 x 297mm used for Letterhead is called? |
A. | legal |
B. | a4 paper |
C. | letter |
Answer» B. a4 paper |
3. |
Printing that extends to the edge of a sheet or page after trimming is called? |
A. | margin |
B. | bleed |
C. | none of these |
Answer» B. bleed |
4. |
The main text of work not including the headlines. |
A. | leading |
B. | banner |
C. | body |
Answer» C. body |
5. |
The decorative design or rule surrounding matter on a page. |
A. | border |
B. | fold |
C. | gutter |
Answer» A. border |
6. |
A dot or similar marking used to emphasize text. |
A. | alphabet |
B. | bullet |
C. | icon |
Answer» B. bullet |
7. |
In typography, the assembly of typographic elements, such as words and paragraphs, into pages ready for printing. |
A. | body |
B. | article |
C. | composition |
Answer» C. composition |
8. |
In graphic design, the arrangement of type, graphics and other elements on the page. |
A. | body |
B. | article |
C. | composition |
Answer» C. composition |
9. |
Type or art that continues from one page of a book or magazine across the gutter to the opposite page. |
A. | crossover or bridge, gutter bleed and gutter jump. |
B. | bleed |
C. | baseline |
Answer» A. crossover or bridge, gutter bleed and gutter jump. |
10. |
With printed matter, markings indicating where a fold is to occur, usually located at the top edges. |
A. | gutter |
B. | margin |
C. | fold marks |
Answer» C. fold marks |
11. |
The actual page number in a publication. |
A. | folio |
B. | rule |
C. | proof |
Answer» A. folio |
12. |
Arrangement of type and visual elements along with specifications for paper, ink colors and printing processes that, when combined, convey a visual message. |
A. | layout |
B. | proof |
C. | graphic design |
Answer» C. graphic design |
13. |
The unit of measurement for paper weight |
A. | none of these |
B. | gsm(grams per square meter). |
C. | ksm |
Answer» B. gsm(grams per square meter). |
14. |
In the book arena, the inside margins toward the back or the binding edges. |
A. | spoilage |
B. | gutter |
C. | bleed |
Answer» B. gutter |
15. |
A number assigned to a published work and usually found either on the title page or the back of the title page. Considered an International Standard Book Number. |
A. | isbn |
B. | iso |
C. | pin |
Answer» A. isbn |
16. |
Amount of space between lines of type. |
A. | byline |
B. | deck |
C. | leading |
Answer» C. leading |
17. |
One sheet of paper in a publication. |
A. | legal |
B. | fold |
C. | leaf |
Answer» C. leaf |
18. |
Photo whose most important details appear in the shadows. |
A. | low key photo |
B. | high key photo |
C. | desaturated photo |
Answer» A. low key photo |
19. |
Imprinted space around the edge of the printed material. |
A. | proof |
B. | deck |
C. | margin |
Answer» C. margin |
20. |
An author's original form of work (hand written, typed or on disk) submitted for publication. |
A. | layout |
B. | manuscript (ms) |
C. | blueprint |
Answer» B. manuscript (ms) |
21. |
One side of a leaf in a publication. |
A. | icon |
B. | gutter |
C. | page |
Answer» C. page |
22. |
Total number of pages that a publication has. |
A. | index |
B. | leafs |
C. | page count or extent. |
Answer» C. page count or extent. |
23. |
Proof of type and graphics as they will look on the finished page complete with elements such as headings, rules and folios. |
A. | page proof |
B. | spoilage |
C. | manuscript |
Answer» A. page proof |
24. |
Standard symbols and abbreviations used to mark up manuscripts and proofs. |
A. | icons |
B. | thumbnails |
C. | proof reader marks or correction marks. |
Answer» C. proof reader marks or correction marks. |
25. |
Line used as a graphic element to separate or organize copy. |
A. | rule |
B. | slice |
C. | column |
Answer» A. rule |
26. |
Paper that, due to mistakes or accidents, must be thrown away instead of delivered printed to the customer, as compared to waste. |
A. | waste |
B. | spoilage |
C. | trash |
Answer» B. spoilage |
27. |
Initial ideas jotted on virtually anything in regard to initial concept of a future project. |
A. | thumbnails |
B. | sample |
C. | outline |
Answer» A. thumbnails |
28. |
The size of the printed material in its finished stage |
A. | gutter |
B. | margin |
C. | trim size |
Answer» C. trim size |
29. |
A wide headline extending across the entire page |
A. | banner |
B. | baseline |
C. | byline |
Answer» A. banner |
30. |
An imaginary line that type rests on_____ a. Cutline b. Baseline c. Byline 33. A page element that extends to the trimmed edge of a printed page. |
A. | leading |
B. | fold |
C. | bleed |
Answer» B. fold |
31. |
A vertical area for type, used to constrain line length to enhance design and readability. |
A. | row |
B. | sidebar |
C. | column |
Answer» C. column |
32. |
Name of the reporter who wrote the story, placed atop the published article. |
A. | byline |
B. | cutline |
C. | baseline |
Answer» A. byline |
33. |
Words, phrases or text blocks used to label part of a map or diagram. (also called factoids) |
A. | caption |
B. | callout |
C. | banner |
Answer» B. callout |
34. |
A line or block of type providing descriptive information about a photo; used interchangeably with cutline. |
A. | caption |
B. | inset |
C. | deck |
Answer» A. caption |
35. |
A graphic divide that labels regularly appearing material by packaging the writer's name, the column's name and a small mug or drawing of the writer. |
A. | column logo |
B. | header |
C. | index |
Answer» A. column logo |
36. |
A vertical line separating stories or running between legs within a story. |
A. | rows |
B. | inset |
C. | column rule |
Answer» C. column rule |
37. |
A small headline running below the main headline |
A. | deck |
B. | rule |
C. | drop head |
Answer» A. deck |
38. |
L-shaped columns of text that wrap around art, ads or other stories. |
A. | gutter |
B. | doglegs |
C. | fold |
Answer» B. doglegs |
39. |
Two facing pages on the same sheet of newsprint, treated as one unit. |
A. | page |
B. | double truck |
C. | manuscript |
Answer» B. double truck |
40. |
A small, detailed page diagram showing where all elements go. |
A. | blueprint |
B. | dummy |
C. | composition |
Answer» B. dummy |
41. |
A non-hard news story (a profile, preview, quiz, etc.) often given special design treatment. |
A. | story |
B. | documentary |
C. | feature |
Answer» C. feature |
42. |
Elements aligned so they're all even along their left margin. |
A. | flush right |
B. | flush left |
C. | justified |
Answer» B. flush left |
43. |
Elements aligned so they're all even along their right margin. |
A. | flush right |
B. | flush left |
C. | justified |
Answer» A. flush right |
44. |
A special label for any regularly appearing section, page or story; also called a standing head. |
A. | header |
B. | byline |
C. | standing head |
Answer» A. header |
45. |
Large type running above or beside a story to summarize its content. |
A. | cutline |
B. | headline |
C. | baseline |
Answer» B. headline |
46. |
A large capital letter set at the beginning of a paragraph. |
A. | type |
B. | icon |
C. | initial cap |
Answer» C. initial cap |
47. |
Art or text set inside other art or text. |
A. | body |
B. | type |
C. | inset |
Answer» C. inset |
48. |
A special headline treatment reserved for stories continued from another page. |
A. | jump headline |
B. | cutline |
C. | byline |
Answer» A. jump headline |
49. |
Mechanically spacing out lines of text so they're all even along both right and left margins. |
A. | line spacing |
B. | justification |
C. | formatting |
Answer» B. justification |
50. |
A block of information, including staff names and publication date, often printed on the editorial page. |
A. | banner |
B. | footer |
C. | masthead |
Answer» C. masthead |
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