McqMate
1. |
Color produced by light falling onto a surface, as compared to subtractive color. |
A. | additive color |
B. | primary color |
C. | none of these |
Answer» A. additive color |
2. |
ISO paper size 210 x 297mm used for Letterhead is called? |
A. | legal |
B. | a4 paper |
C. | letter |
Answer» B. a4 paper |
3. |
Printing that extends to the edge of a sheet or page after trimming is called? |
A. | margin |
B. | bleed |
C. | none of these |
Answer» B. bleed |
4. |
The main text of work not including the headlines. |
A. | leading |
B. | banner |
C. | body |
Answer» C. body |
5. |
The decorative design or rule surrounding matter on a page. |
A. | border |
B. | fold |
C. | gutter |
Answer» A. border |
6. |
A dot or similar marking used to emphasize text. |
A. | alphabet |
B. | bullet |
C. | icon |
Answer» B. bullet |
7. |
In typography, the assembly of typographic elements, such as words and paragraphs, into pages ready for printing. |
A. | body |
B. | article |
C. | composition |
Answer» C. composition |
8. |
In graphic design, the arrangement of type, graphics and other elements on the page. |
A. | body |
B. | article |
C. | composition |
Answer» C. composition |
9. |
Type or art that continues from one page of a book or magazine across the gutter to the opposite page. |
A. | crossover or bridge, gutter bleed and gutter jump. |
B. | bleed |
C. | baseline |
Answer» A. crossover or bridge, gutter bleed and gutter jump. |
10. |
With printed matter, markings indicating where a fold is to occur, usually located at the top edges. |
A. | gutter |
B. | margin |
C. | fold marks |
Answer» C. fold marks |
11. |
The actual page number in a publication. |
A. | folio |
B. | rule |
C. | proof |
Answer» A. folio |
12. |
Arrangement of type and visual elements along with specifications for paper, ink colors and printing processes that, when combined, convey a visual message. |
A. | layout |
B. | proof |
C. | graphic design |
Answer» C. graphic design |
13. |
The unit of measurement for paper weight |
A. | none of these |
B. | gsm(grams per square meter). |
C. | ksm |
Answer» B. gsm(grams per square meter). |
14. |
In the book arena, the inside margins toward the back or the binding edges. |
A. | spoilage |
B. | gutter |
C. | bleed |
Answer» B. gutter |
15. |
A number assigned to a published work and usually found either on the title page or the back of the title page. Considered an International Standard Book Number. |
A. | isbn |
B. | iso |
C. | pin |
Answer» A. isbn |
16. |
Amount of space between lines of type. |
A. | byline |
B. | deck |
C. | leading |
Answer» C. leading |
17. |
One sheet of paper in a publication. |
A. | legal |
B. | fold |
C. | leaf |
Answer» C. leaf |
18. |
Photo whose most important details appear in the shadows. |
A. | low key photo |
B. | high key photo |
C. | desaturated photo |
Answer» A. low key photo |
19. |
Imprinted space around the edge of the printed material. |
A. | proof |
B. | deck |
C. | margin |
Answer» C. margin |
20. |
An author's original form of work (hand written, typed or on disk) submitted for publication. |
A. | layout |
B. | manuscript (ms) |
C. | blueprint |
Answer» B. manuscript (ms) |
21. |
One side of a leaf in a publication. |
A. | icon |
B. | gutter |
C. | page |
Answer» C. page |
22. |
Total number of pages that a publication has. |
A. | index |
B. | leafs |
C. | page count or extent. |
Answer» C. page count or extent. |
23. |
Proof of type and graphics as they will look on the finished page complete with elements such as headings, rules and folios. |
A. | page proof |
B. | spoilage |
C. | manuscript |
Answer» A. page proof |
24. |
Standard symbols and abbreviations used to mark up manuscripts and proofs. |
A. | icons |
B. | thumbnails |
C. | proof reader marks or correction marks. |
Answer» C. proof reader marks or correction marks. |
25. |
Line used as a graphic element to separate or organize copy. |
A. | rule |
B. | slice |
C. | column |
Answer» A. rule |
26. |
Paper that, due to mistakes or accidents, must be thrown away instead of delivered printed to the customer, as compared to waste. |
A. | waste |
B. | spoilage |
C. | trash |
Answer» B. spoilage |
27. |
Initial ideas jotted on virtually anything in regard to initial concept of a future project. |
A. | thumbnails |
B. | sample |
C. | outline |
Answer» A. thumbnails |
28. |
The size of the printed material in its finished stage |
A. | gutter |
B. | margin |
C. | trim size |
Answer» C. trim size |
29. |
A wide headline extending across the entire page |
A. | banner |
B. | baseline |
C. | byline |
Answer» A. banner |
30. |
An imaginary line that type rests on_____ a. Cutline b. Baseline c. Byline 33. A page element that extends to the trimmed edge of a printed page. |
A. | leading |
B. | fold |
C. | bleed |
Answer» B. fold |
31. |
A vertical area for type, used to constrain line length to enhance design and readability. |
A. | row |
B. | sidebar |
C. | column |
Answer» C. column |
32. |
Name of the reporter who wrote the story, placed atop the published article. |
A. | byline |
B. | cutline |
C. | baseline |
Answer» A. byline |
33. |
Words, phrases or text blocks used to label part of a map or diagram. (also called factoids) |
A. | caption |
B. | callout |
C. | banner |
Answer» B. callout |
34. |
A line or block of type providing descriptive information about a photo; used interchangeably with cutline. |
A. | caption |
B. | inset |
C. | deck |
Answer» A. caption |
35. |
A graphic divide that labels regularly appearing material by packaging the writer's name, the column's name and a small mug or drawing of the writer. |
A. | column logo |
B. | header |
C. | index |
Answer» A. column logo |
36. |
A vertical line separating stories or running between legs within a story. |
A. | rows |
B. | inset |
C. | column rule |
Answer» C. column rule |
37. |
A small headline running below the main headline |
A. | deck |
B. | rule |
C. | drop head |
Answer» A. deck |
38. |
L-shaped columns of text that wrap around art, ads or other stories. |
A. | gutter |
B. | doglegs |
C. | fold |
Answer» B. doglegs |
39. |
Two facing pages on the same sheet of newsprint, treated as one unit. |
A. | page |
B. | double truck |
C. | manuscript |
Answer» B. double truck |
40. |
A small, detailed page diagram showing where all elements go. |
A. | blueprint |
B. | dummy |
C. | composition |
Answer» B. dummy |
41. |
A non-hard news story (a profile, preview, quiz, etc.) often given special design treatment. |
A. | story |
B. | documentary |
C. | feature |
Answer» C. feature |
42. |
Elements aligned so they're all even along their left margin. |
A. | flush right |
B. | flush left |
C. | justified |
Answer» B. flush left |
43. |
Elements aligned so they're all even along their right margin. |
A. | flush right |
B. | flush left |
C. | justified |
Answer» A. flush right |
44. |
A special label for any regularly appearing section, page or story; also called a standing head. |
A. | header |
B. | byline |
C. | standing head |
Answer» A. header |
45. |
Large type running above or beside a story to summarize its content. |
A. | cutline |
B. | headline |
C. | baseline |
Answer» B. headline |
46. |
A large capital letter set at the beginning of a paragraph. |
A. | type |
B. | icon |
C. | initial cap |
Answer» C. initial cap |
47. |
Art or text set inside other art or text. |
A. | body |
B. | type |
C. | inset |
Answer» C. inset |
48. |
A special headline treatment reserved for stories continued from another page. |
A. | jump headline |
B. | cutline |
C. | byline |
Answer» A. jump headline |
49. |
Mechanically spacing out lines of text so they're all even along both right and left margins. |
A. | line spacing |
B. | justification |
C. | formatting |
Answer» B. justification |
50. |
A block of information, including staff names and publication date, often printed on the editorial page. |
A. | banner |
B. | footer |
C. | masthead |
Answer» C. masthead |
51. |
One of the four standard colors used to produce full-color photos and artwork: Cyan (blue), magenta (red) yellow or black. |
A. | additive color |
B. | process color |
C. | primary color |
Answer» B. process color |
52. |
A copy of a pasted-up page used to check for errors. |
A. | proof |
B. | layout |
C. | manuscript |
Answer» B. layout |
53. |
A small story accompanying a bigger story on the same topic. |
A. | sidebar |
B. | teaser |
C. | short story |
Answer» A. sidebar |
54. |
Coding formats (size, leading, color, etc.) that can be applied instantly to selected text in desktop publishing programs. |
A. | paragraph |
B. | formats |
C. | style sheets |
Answer» C. style sheets |
55. |
Lines of type, often bold, used to divide text into smaller sections. |
A. | header |
B. | subheads |
C. | cutlines |
Answer» B. subheads |
56. |
Newspaper format that's roughly half the size of a broadsheet newspaper. |
A. | portrait |
B. | tabloid |
C. | landscape |
Answer» B. tabloid |
57. |
An eye-catching graphic element, on page one or section fronts, that promotes an item inside. |
A. | teaser |
B. | promo |
C. | ad |
Answer» A. teaser |
58. |
Ads stacked along both edges of a page forming deep through for stories in the middle. |
A. | deck |
B. | well |
C. | sidebar |
Answer» B. well |
59. |
Text that's indented around a photo or artwork; also called a run around or skew. |
A. | wraparound |
B. | run around |
C. | skew |
Answer» A. wraparound |
60. |
Headline across or near the top of all or most of a newspaper page. |
A. | banner |
B. | streamer |
C. | ribbon |
Answer» A. banner |
61. |
Area assigned to a reporter for regular coverage. Also, an exclusive story |
A. | sidebar |
B. | beat |
C. | feature |
Answer» B. beat |
62. |
The point of interruption in a story continued from one page to another. |
A. | break |
B. | gutter |
C. | fold |
Answer» A. break |
63. |
Short, amusing story |
A. | feature |
B. | beat |
C. | bright |
Answer» C. bright |
64. |
Reporter who sends news from outside a newspaper office. |
A. | amateur |
B. | freelancer |
C. | correspondent |
Answer» C. correspondent |
65. |
Name of the city or town and sometimes the date at the start of a story that is not of local origin. |
A. | dateline |
B. | footer |
C. | header |
Answer» A. dateline |
66. |
Story emphasizing the human or entertaining aspects of a situation. |
A. | feature |
B. | beat |
C. | bright |
Answer» A. feature |
67. |
Printed title of a newspaper on page one |
A. | caption |
B. | flag |
C. | banner |
Answer» B. flag |
68. |
Story that follows up on a theme in a news story |
A. | beat |
B. | bright |
C. | folo |
Answer» C. folo |
69. |
Abbreviation for paragraph |
A. | para |
B. | graf |
C. | quote |
Answer» B. graf |
70. |
Term for written publicity or special-interest news sent to a newspaper for publication. |
A. | propaganda |
B. | ad |
C. | handout |
Answer» C. handout |
71. |
Spot news or live and current news in contrast to features. |
A. | folo |
B. | bright |
C. | hard news |
Answer» C. hard news |
72. |
Continuation of a story from one page to another |
A. | jump |
B. | fold |
C. | gutter |
Answer» A. jump |
73. |
To delete a section from copy or to discard the entire story. a. Kill b. Spoilage c. Leading 79. First paragraph in a news story |
A. | initial cap |
B. | lead |
C. | headline |
Answer» A. initial cap |
74. |
Formal statement of newspaper’s name, officers, place of publication and other descriptive information, usually on the editorial page. |
A. | dateline |
B. | masthead |
C. | teaser |
Answer» B. masthead |
75. |
Newspaper library |
A. | gallery |
B. | morgue |
C. | news store |
Answer» B. morgue |
76. |
Space in a newspaper allotted to news, illustrations and other non-advertising material. |
A. | news space |
B. | news hole |
C. | inset |
Answer» B. news hole |
77. |
Abbreviation for the page opposite the editorial page. The page is frequently devoted to opinion columns and related illustrations. |
A. | op-ed page |
B. | footer |
C. | banner |
Answer» A. op-ed page |
78. |
Publicity hand-out, or a story given to the news media for publication. |
A. | supplement |
B. | press release |
C. | feature |
Answer» B. press release |
79. |
Event that develops and is covered over a period of time. |
A. | history |
B. | feature |
C. | running story |
Answer» C. running story |
80. |
Front page of an inside section |
A. | split page |
B. | fold |
C. | jumps |
Answer» A. split page |
81. |
Refers to a paper so crowded with ads that the news space must be reduced. |
A. | tight |
B. | kill |
C. | jump |
Answer» A. tight |
82. |
A difference in a hue or neutral ranging from the lightest to the darkest. |
A. | shade |
B. | value |
C. | tint |
Answer» B. value |
83. |
What is the path of a moving point? |
A. | line |
B. | curve |
C. | point |
Answer» C. point |
84. |
Hue plus black. |
A. | shade |
B. | value |
C. | tint |
Answer» A. shade |
85. |
Red, yellow, orange |
A. | secondary colors |
B. | warm colors |
C. | cool colors |
Answer» B. warm colors |
86. |
A form has height, width, and depth. |
A. | 3d |
B. | 2d |
C. | 4d |
Answer» A. 3d |
87. |
You can actually feel slick, smooth, rough, velvety, satiny, and bumpy |
A. | pattern |
B. | real texture |
C. | bitmap |
Answer» B. real texture |
88. |
Violet, green, blue |
A. | warm colors |
B. | tertiary colors |
C. | cool colors |
Answer» C. cool colors |
89. |
A grayed color. |
A. | gradient |
B. | high key |
C. | tone |
Answer» C. tone |
90. |
Pure color. |
A. | hue |
B. | tint |
C. | tone |
Answer» A. hue |
91. |
Colors that are side by side on the color wheel. |
A. | analogous colors |
B. | achromatic colors |
C. | complementary colors |
Answer» A. analogous colors |
92. |
The use of line, color, or a motif in more than one place in a composition |
A. | symmetry |
B. | repetition |
C. | proximity |
Answer» B. repetition |
93. |
Opposites on the color wheel. |
A. | analogous colors |
B. | complementary colors |
C. | monochromatic colors |
Answer» B. complementary colors |
94. |
The harmony of all the visual elements in a composition |
A. | balance |
B. | symmetry |
C. | unity |
Answer» C. unity |
95. |
Hue plus white. |
A. | shade |
B. | value |
C. | tint |
Answer» C. tint |
96. |
The equilibrium of various elements in the work of art. |
A. | balance |
B. | unity |
C. | symmetry |
Answer» A. balance |
97. |
Secondary colors. |
A. | red, yellow, blue |
B. | orange, green, violet |
C. | blue,green,red |
Answer» B. orange, green, violet |
98. |
Shows a difference between the elements of art. |
A. | texture |
B. | color |
C. | contrast |
Answer» C. contrast |
99. |
A shape is an area enclosed by an outline. |
A. | 2-d |
B. | 3d |
C. | form |
Answer» A. 2-d |
100. |
Primary colors |
A. | orange, green, violet |
B. | red,yellow,blue |
C. | red,green,orange |
Answer» B. red,yellow,blue |
Done Reading?