Which of the five major promotion tools includes press releases and special events?

Related MCQs

• A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
• “Advertising is any paid form of non-personal presentation and promotion of idea, goods or services by identified sponsors.” Whose definition is this?
• Which of the following is not an aspect of the promotion mix?
• Which of these is not a sales promotion technique?
• Sales tools used to support a company's advertising and personal selling directed to wholesalers, retailers, or distributors are called
• Sales tools used to support a company's advertising and personal selling directed to wholesalers, retailers, or distributors are called
• Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of:
• Advertising offers a reason to buy, sales promotion offers a/an _________ to buy.
• In an ad campaign, the researchers evaluate the promotion effort while it is running in the market place. This process is called;
• A /an __________ reimburses a retailer for extra in-store support or special featuring of a brand.