“Advertising is any paid form of non-personal presentation and promotion of idea, goods or services by identified sponsors.” Whose definition is this?

Related MCQs

• A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
• ________is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
• __________is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.
• ________is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
• A/An __________ made up of the company’s own advertising staff may provide full services or a limited range of services.
• A/An __________ made up of the company’s own advertising staff may provide full services or a limited range of services.
• Advertising offers a reason to buy, sales promotion offers a/an _________ to buy.
• ______research is used after the advertising has run and seeks to determine how well consumers remember the advertising message and how persuasive it was.
• _______is an advertising strategy in which low-cost unconventional means are utilized to convey or promote a product or an idea.
• Billboard advertising is most effective for __________ advertising.