In an ad campaign, the researchers evaluate the promotion effort while it is running in the market place. This process is called;

Related MCQs

• A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
• The total number of a target group from which researchers take samples is called,
• What are the major advantages of an effective integrated advertising campaign?
• The number or percentage of individuals or households that are exposed to a medium or to an advertising campaign is termed as;
• ___________ is a specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time.
• A specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time
• ___________ is a specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time.
• Which of the following is not an aspect of the promotion mix?
• “Advertising is any paid form of non-personal presentation and promotion of idea, goods or services by identified sponsors.” Whose definition is this?
• Advertising offers a reason to buy, sales promotion offers a/an _________ to buy.