What is the Base of segmentation of consumer markets?

Related MCQs

• Which segmentation approach is used in consumer products?
• Who has introduced the concept of market segmentation?
• Which of the following is not the part of demographic segmentation?
• In Which market segmentation, the producer doesn’t differentiate between different customers?
• Which of the following is not an element of demographic segmentation?
• Entire product marketing programme is tried out for the first time in a small number of well selected markets like small cities or small areas. What is it called ?
• On the basis of nature of competition markets can be classified in to :
• Super markets , hire purchase shops , street stall holders etc .. belongs to which category?
• An ultimate consumer has direct contact with whom?
• The set of marketing intermediaries through which the goods flow from the producer to consumer, choose the correct name.