What is term of creating an image about a product or brand in the consumers mind ?

Related MCQs

• Consumers will travel long distances to locate their favorite brand or outlet. Which type of product is this?
• Each product has a special and unique brand name .which type of brand is this?
• The use of an established brand name in new product categories, what is it?
• A brand created and owned by the producer of a product or service is called:
• A customer makes the choice of purchasing one brand from among a set of alternatives consistently over a period of time: choose the correct term.
• Companies adding lower prices products to a product line to add sales to the line and attract a broader market. What kind of product mix modification is this?
• The type of advertisement used when product enters in to growth stage of product life cycle is known as
• Choose the term used to indicate “ a group of product items or brands that are closely related in terms of their functions and benefits they provide”?
• What is the term used to indicate “the number of product lines that a company offers”?
• The term product concept was first used by