The use of an established brand name in new product categories, what is it?

Related MCQs

• Each product has a special and unique brand name .which type of brand is this?
• What happens when a firm introduces new product to a market in which it is established?
• Consumers will travel long distances to locate their favorite brand or outlet. Which type of product is this?
• A brand created and owned by the producer of a product or service is called:
• What is term of creating an image about a product or brand in the consumers mind ?
• Which type of brand name is “Amul” ?
• A brand name which is used for several products belonging to the same company is called:
• Which type of advertisement is used at the time of introducing a new product?
• Which one is the Pricing strategy of a new product?
• Charging very low price at the introductory stage of a new product and raising prices gradually.