Which concept is based on the principle that marketing is not a department , but it is pervasive throughout the company ?

Related MCQs

• An uncontrollable factor which have bearing on the functioning of marketing department of any organization, What does it called?
• Which of the following marketing approach that analyses different functions of marketing?
• Home parties ,mail order, tele marketing etc… belong to which type of marketing?
• An organization directs its marketing efforts at two or more segments by developing a marketing mix for each segment. Which is this approach?
• Which type marketing coca cola company has used?
• Which of the following is not an e-marketing tool?
• Which utilities are created by the Marketing channels?
• The set of marketing intermediaries through which the goods flow from the producer to consumer, choose the correct name.
• Which marketing strategy is used under conditions of scarcity and during the period of shortage?
• Entire product marketing programme is tried out for the first time in a small number of well selected markets like small cities or small areas. What is it called ?