Some consumers are highly susceptible to interpersonal influence, which is a _____.

Related MCQs

• ________ can influence the consumers’ thoughts about products.
• …………….. can influence the consumers thought about products.
• The place in the business buying behavior model where interpersonal and individual influences might interact is called the:
• The place in the business buying behavior model where interpersonal and individual Influences might interact is called the__________
• The place in the business buying behavior model where interpersonal and individual Influences might interact is called the__________
• A new product is a good, service, or idea that is perceived by some potential customers as new. Our interest is in how consumers learn about products for the first time and make the decision to buy them. This is called the _____.
• depending on the extent to which the group structure, the members' roles, and the group's purpose are clearly defined. If a group has a highly defined structure, it is considered to be a _ group.
• For which of the following products would the reference group influence be the strongest?
• Praveen doesn't really like Chicken fry but when all of his friends ordered chicken fry, he felt that to be part of the gang he needed to buy one for himself. Which situational influence explains Terence's purchase of a grapefruit martini?
• Which of the following is NOT part of group influence?