Praveen doesn't really like Chicken fry but when all of his friends ordered chicken fry, he felt that to be part of the gang he needed to buy one for himself. Which situational influence explains Terence's purchase of a grapefruit martini?

Related MCQs

• Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. What is one of these factors?
• Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. These two factors are best described as being:
• Generally, the consumers purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision.These Two factors are best described as being
• Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. These two factors are best described as being:
• If a consumer tells friends “I like my car more than any other car on the road,” then the consumer has expressed a(n):
• If a consumer tells friends “I like my car more than any other car on the road,” then the consumer has expressed an _____________
• If a consumer tells friends “I like my car more than any other car on the road,” then the consumer has expressed an _____________
• Situational influences that have considerable effect on product and brand choice are ---- --------- , social features, time, task features and current conditions.
• In family decision making, _ are those family members who provide information and advice and thus influence the purchase.
• A person ………….. consists of all the groups that have a direct or indirect influence on his or her attitudes or behaviour.