A new product is a good, service, or idea that is perceived by some potential customers as new. Our interest is in how consumers learn about products for the first time and make the decision to buy them. This is called the _____.

Related MCQs

• Generally, the consumers purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision.These Two factors are best described as being
• In family decision making, _ are family members who have the power to unilaterally or jointly decide whether or not to buy a product or service.
• In family decision making, _ are those family members who actually buy a particular product or service.
• ----------- is a person who, by some intentional or unintentional word or action, influences the buying decision, actual purchase and/or the use of product or service.
• Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. These two factors are best described as being:
• Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. What is one of these factors?
• Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. These two factors are best described as being:
• Product knowledge refers to the amount of information a consumer has stored in memory about particular product classes, product forms, _________, models, and ways to purchase them.
• If a company makes products and services for the purpose of reselling or renting them to others at a profit or for use in the production of other products and services, then the company is selling to the:
• If a company makes products and services for the purpose of reselling or renting them to others at a profit or for use in the production of other products and services, then the company is selling to the__________