In family decision making, _ are family members who have the power to unilaterally or jointly decide whether or not to buy a product or service.

Related MCQs

• In family decision making, _ are those family members who control the flow of information about a product/service thus influencing the decisions of other family members.
• In family decision making, _ are those family members who actually buy a particular product or service.
• In family decision making, _ are those family members who use or consume a particular product or service.
• In family decision making, _ are family members who initiate or carry out the disposal or discontinuation of a particular product or service.
• In family decision making, _ are those family members who transform or prepare the product into the form in which it is actually consumed.
• In family decision making, _ family member(s) who service or repair the product so that it will provide continued satisfaction.
• In family decision making, _ are those family members who provide information and advice and thus influence the purchase.
• A new product is a good, service, or idea that is perceived by some potential customers as new. Our interest is in how consumers learn about products for the first time and make the decision to buy them. This is called the _____.
• The decision-making unit of a buying organization is called its _____________: all the individuals and units that participate in the business decision-making process.
• The decision-making unit of a buying organization is called its _____________ all the individuals and units that participate in the business decision-making process.