McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Business Administration (BBA) , Bachelor of Commerce (B Com) .
| 251. |
Marketing research is a part of ………………stage of rural marketing strategy. |
| A. | Planning |
| B. | execution |
| C. | feedback |
| D. | none of these |
| Answer» A. Planning | |
| 252. |
Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as ……………pricing |
| A. | Cost plus |
| B. | value |
| C. | power price points |
| D. | penetration |
| Answer» C. power price points | |
| 253. |
Which of the following is not an element of service marketing mix? |
| A. | People |
| B. | packaging |
| C. | process |
| D. | physical evidence. |
| Answer» B. packaging | |
| 254. |
…………………..is concerned with finding ways to reduce the demand temporarily or permanently. |
| A. | Demarketing |
| B. | meta marketing |
| C. | mass marketing |
| D. | mega marketing |
| Answer» A. Demarketing | |
| 255. |
Which of the following is against marketing concept ? |
| A. | Demarketing |
| B. | meta marketing |
| C. | mass marketing |
| D. | mega marketing |
| Answer» A. Demarketing | |
| 256. |
……………. Is a strategy of entering into an unreceptive or blocked country and practices marketing by using economic, psychological, political and public relation skills etc in that country. |
| A. | De marketing |
| B. | meta marketing |
| C. | mass marketing |
| D. | mega marketing |
| Answer» D. mega marketing | |
| 257. |
……………………is also known as buzz marketing. |
| A. | Word of mouth marketing |
| B. | viral marketing |
| C. | guerilla marketing |
| D. | morph marketing |
| Answer» A. Word of mouth marketing | |
| 258. |
The term …………. Marketing was coined by Steven Jurvetson in 1997. |
| A. | Word of mouth |
| B. | viral |
| C. | guerilla |
| D. | morph |
| Answer» B. viral | |
| 259. |
………………is the marketing of a social message with a view to change behavior of people’s habit. |
| A. | Green marketing |
| B. | Social marketing |
| C. | Gaimatias marketing |
| D. | none of these |
| Answer» B. Social marketing | |
| 260. |
Buying and selling over the internet is known as…….. |
| A. | E-marketing |
| B. | E-business |
| C. | E-commerce |
| D. | none of these. |
| Answer» C. E-commerce | |
| 261. |
The marketing side of E-commerce is known as ………. |
| A. | E-marketing |
| B. | E-business |
| C. | Interactive marketing |
| D. | none of these |
| Answer» A. E-marketing | |
| 262. |
SEM means……….. |
| A. | Search engine marketing |
| B. | Social environment marketing |
| C. | save energy marketing |
| D. | none of these. |
| Answer» A. Search engine marketing | |
| 263. |
………………marketing refers to achieving marketing objectives through applying digital technologies such as web sites. |
| A. | Internet |
| B. | digital |
| C. | |
| D. | viral |
| Answer» B. digital | |
| 264. |
Word of mouth marketing through electronic channels like email, internet etc is known as ………. |
| A. | Internet |
| B. | digital |
| C. | |
| D. | viral |
| Answer» D. viral | |
| 265. |
….....is a low cost communication tool that can be easily tested, refined and rolled out. |
| A. | Opt- in- e-mail |
| B. | i- TV |
| C. | i- radio |
| D. | i-kiosks |
| Answer» A. Opt- in- e-mail | |
| 266. |
Which of the following is not a risk in internet based transaction |
| A. | eavesdropping |
| B. | spoofing |
| C. | encryption |
| D. | unauthorized action. |
| Answer» C. encryption | |
| 267. |
A digital analog of various forms of payment backed by a bank or financial institution is ……………. |
| A. | ETB |
| B. | EFT |
| C. | E-cash |
| D. | E-money |
| Answer» A. ETB | |
| 268. |
Which of the following is not a type of e-payment system. |
| A. | ETB |
| B. | EFT |
| C. | E-cash |
| D. | None of these |
| Answer» D. None of these | |
| 269. |
…………….is a security protocol based on digital certificates. |
| A. | Digital signature |
| B. | Secure sockets layer protocol |
| C. | Secure electronic transactions |
| D. | None of these |
| Answer» C. Secure electronic transactions | |
| 270. |
I am willing to buy a sport car but I do not have enough money to buy it. It is a |
| A. | Demand |
| B. | Desire |
| C. | Need |
| D. | Want |
| Answer» A. Demand | |
| 271. |
The buying process starts when a buyer recognize a . |
| A. | Product |
| B. | An advertisement for the product |
| C. | A salesperson from a previous visit |
| D. | Problem or need |
| Answer» D. Problem or need | |
| 272. |
7p's of marketing includes |
| A. | process |
| B. | people |
| C. | physical evidence |
| D. | all of these |
| Answer» D. all of these | |
| 273. |
Production concept focuses on |
| A. | easy availability |
| B. | quality |
| C. | customers need |
| D. | none of these |
| Answer» A. easy availability | |
| 274. |
Porter's five forces does not includes |
| A. | supplier power |
| B. | buyer power |
| C. | political power |
| D. | competitive rivalry |
| Answer» C. political power | |
| 275. |
pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share. |
| A. | Market-skimming |
| B. | Value-based |
| C. | Market-penetration |
| D. | Leader |
| Answer» C. Market-penetration | |
| 276. |
In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the |
| A. | Introduction |
| B. | Growth |
| C. | Maturity |
| D. | Decline |
| Answer» D. Decline | |
| 277. |
In which stage of new product development process, the product and marketing programs are tested in realistic market settings? |
| A. | Concept Development and Testing |
| B. | Idea Screening |
| C. | Test Marketing |
| D. | Commercialization |
| Answer» C. Test Marketing | |
| 278. |
The practice of selling two or more separate products together for a single price is |
| A. | Bundling |
| B. | Dumping |
| C. | Both (A) and (B) |
| D. | None of the above |
| Answer» A. Bundling | |
| 279. |
What does the term PLC stands for? |
| A. | Product life cycle |
| B. | Production life cycle |
| C. | Product long cycle |
| D. | Production long cycle |
| Answer» A. Product life cycle | |
| 280. |
A channel stategy that limits availability of products to a few carefully selected outlets in a given market area . |
| A. | intensive distribution |
| B. | selective distribution |
| C. | exclusive distribution |
| D. | none of these |
| Answer» B. selective distribution | |
| 281. |
is a marketing channel that has no intermediary levels. |
| A. | direct marketing channel |
| B. | indirect chjannel |
| C. | forward channel |
| D. | hybrid channel |
| Answer» A. direct marketing channel | |
| 282. |
The benefits of marketing channel are |
| A. | cost saving |
| B. | time saving |
| C. | financial support given |
| D. | all of these. |
| Answer» D. all of these. | |
| 283. |
For a perishable products,channel has to be . |
| A. | short |
| B. | long |
| C. | medium |
| D. | none of these |
| Answer» A. short | |
| 284. |
Transportation,warehousing,inventory relates to . |
| A. | product |
| B. | price |
| C. | promotion |
| D. | place |
| Answer» D. place | |
| 285. |
"rather than intermediaries creating demands for the product,consumers demand the products from |
| A. | push strategy |
| B. | pull strategy |
| C. | forward strategy |
| Answer» B. pull strategy | |
| 286. |
Difference between transaction selling and relationship selling |
| A. | in transaction selling,buyers must pay cash |
| B. | in relationship selling,buyers and sellers must be related. |
| C. | in relationship selling,sellers work to provide value to customers |
| D. | in transaction selling,transaction is the beginning of the relationship |
| Answer» C. in relationship selling,sellers work to provide value to customers | |
| 287. |
In decling stage of PLC,which tool would be more preffered |
| A. | sales promotion, |
| B. | personal selling |
| C. | advertising |
| D. | publicity |
| Answer» A. sales promotion, | |
| 288. |
is any paid form of non personal persuasion and promotion of ideas,goods and services |
| A. | advertising |
| B. | personal selling |
| C. | publicity |
| D. | sales promotion |
| Answer» A. advertising | |
| 289. |
"the communication message can be adjusted as per customers specific needs or wants." this statement |
| A. | advertising |
| B. | personal selling |
| C. | publicity |
| D. | sales promotion |
| Answer» B. personal selling | |
| 290. |
The number of product lines a company carries is called |
| A. | Product range |
| B. | Product mix depth |
| C. | Product mix width |
| D. | Product line length |
| Answer» C. Product mix width | |
| 291. |
The skimming, penetration, bargaining and bundling are decided in the of the Marketing Mix strategy. |
| A. | Price Decisions |
| B. | Place Decisions |
| C. | Product Decisions |
| D. | Promotion Decisions |
| Answer» A. Price Decisions | |
| 292. |
The Branding strategy which uses a different brand name for each product is known as |
| A. | Overall Family Branding |
| B. | Line Family Branding |
| C. | Individual Branding |
| D. | Brand Extension |
| Answer» C. Individual Branding | |
| 293. |
Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service? |
| A. | Label |
| B. | Co-brand |
| C. | Brand |
| D. | Product |
| Answer» C. Brand | |
| 294. |
Which of the following involves designing and manufacturing the container or wrapper for a product |
| A. | Labeling |
| B. | Packaging |
| C. | Branding |
| D. | Product line |
| Answer» B. Packaging | |
| 295. |
The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic? |
| A. | Personal characteristics |
| B. | Psychological characteristics |
| C. | Behavioral characteristics |
| D. | Demographical characteristics |
| Answer» D. Demographical characteristics | |
| 296. |
is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants. |
| A. | Target marketing |
| B. | Psychographic segmentation |
| C. | Product Differentiation |
| D. | Consumer behavior |
| Answer» D. Consumer behavior | |
| 297. |
Bread and milk are which kind of products? |
| A. | Specialty Products |
| B. | Convenience products |
| C. | Shopping products |
| D. | Unsought products |
| Answer» B. Convenience products | |
| 298. |
What is the basic property of a service which makes it different from a product. |
| A. | Shape |
| B. | Size |
| C. | Very expensive |
| D. | Intangibility |
| Answer» D. Intangibility | |
| 299. |
The term marketing refers to: |
| A. | Advertising, Sales Promotion, Publicity and Public Relational activities |
| B. | A new product needs ideas, Developments, concepts and improvements. |
| C. | Sales Planning, Strategy and Implementation |
| D. | A philosophy that stresses customer value and satisfaction |
| Answer» D. A philosophy that stresses customer value and satisfaction | |
| 300. |
The term ‘marketing mix’ describes: |
| A. | a composite analysis of all environmental factors inside and outside the firm |
| B. | a series of business decisions that aid in selling a product |
| C. | the relationship between a firm’s marketing strengths and its business weaknesses |
| D. | a blending of strategic elements to satisfy specific target markets |
| Answer» D. a blending of strategic elements to satisfy specific target markets | |
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