McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Business Administration (BBA) , Bachelor of Commerce (B Com) .
| 401. |
The concept of marketing mix was developed by ‐‐‐‐‐‐. |
| A. | N.M. Borden |
| B. | Philip Cotter |
| C. | W. Anderson |
| D. | Stanton. |
| Answer» A. N.M. Borden | |
| 402. |
Modern marketing begins and ends with the ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Sales |
| B. | Products |
| C. | Customers |
| D. | Price. |
| Answer» C. Customers | |
| 403. |
In selling concept, maximization of project of the firm is done through ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Sales volume |
| B. | Increasing production |
| C. | Quality |
| D. | Services. |
| Answer» A. Sales volume | |
| 404. |
‐‐‐‐‐‐‐‐ segmentation classifies consumers on the basis of age, gender, income and occupation. |
| A. | Geographic |
| B. | Behavioral |
| C. | Psychological |
| D. | Demographic. |
| Answer» D. Demographic. | |
| 405. |
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ environment consists of the factors like inflation rate, interest rate and unemployment. |
| A. | Geographic |
| B. | Economic |
| C. | Demographic |
| D. | Technological. |
| Answer» B. Economic | |
| 406. |
Marketing is a ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ function of transferring goods from producers to consumers. |
| A. | Systematic |
| B. | Commercial |
| C. | Management |
| D. | Economic. |
| Answer» B. Commercial | |
| 407. |
‐‐‐‐‐ is the strong feeling , desire emotion make the buyer a product. |
| A. | Buying motive |
| B. | Demand |
| C. | Price |
| D. | Quality. |
| Answer» A. Buying motive | |
| 408. |
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ motives are those which determine where or from whom products are purchased. |
| A. | Product |
| B. | Patronage |
| C. | Emotional |
| D. | Rational. |
| Answer» B. Patronage | |
| 409. |
The four Cs are ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Customer focus, cost, convenience and communication. |
| B. | Convenience, control, competition and cost. |
| C. | Customer solution, cost, convenience and communication. |
| D. | Competition, cost, convenience and communication. |
| Answer» C. Customer solution, cost, convenience and communication. | |
| 410. |
A marketing information system (MIS) caters to the needs of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Marketing decision |
| B. | Databases |
| C. | Safeguard |
| D. | Customized. |
| Answer» A. Marketing decision | |
| 411. |
Today, companies have to manage relation with their ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ in order to ensure timely supplies and meet customers’ requirements. |
| A. | Customers |
| B. | Government |
| C. | Suppliers |
| D. | International market. |
| Answer» C. Suppliers | |
| 412. |
Banks are a part of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Macro environment |
| B. | Micro environment |
| C. | Ecological |
| D. | Technological environment. |
| Answer» B. Micro environment | |
| 413. |
In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation , buyers are divided into different groups on the basis of life style or personality and values. |
| A. | Geographic |
| B. | Demographic |
| C. | Psychographic |
| D. | Behavioral. |
| Answer» C. Psychographic | |
| 414. |
Brand loyalty indicates customer’s ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ towards the brand. |
| A. | Commitment |
| B. | Belief |
| C. | Attributes |
| D. | Quality. |
| Answer» A. Commitment | |
| 415. |
The practice of using the established brand names of two different companies on the same product is termed as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Manufacturer brand |
| B. | Private brand |
| C. | Brand licensing |
| D. | Co‐branding. |
| Answer» D. Co‐branding. | |
| 416. |
The number of customers exposed to the brand is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Brand licensing |
| B. | Brand awareness |
| C. | Brand equity |
| D. | Positioning. |
| Answer» B. Brand awareness | |
| 417. |
Television is a type of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ media. |
| A. | Broad cast |
| B. | |
| C. | Out‐door |
| D. | Online. |
| Answer» A. Broad cast | |
| 418. |
The technique of using the social network on the internet to create the brand image is called as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Social marketing |
| B. | Re‐marketing |
| C. | Viral‐marketing |
| D. | Synchronic marketing. |
| Answer» C. Viral‐marketing | |
| 419. |
Organization which sell their products the internet directly to consumers are called. |
| A. | B2B |
| B. | B2C |
| C. | Re‐marketing |
| D. | Service marketing. |
| Answer» B. B2C | |
| 420. |
Maslow’s need hierarchy theory deals with ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ levels. |
| A. | Two levels |
| B. | Three levels |
| C. | five levels |
| D. | four levels. |
| Answer» C. five levels | |
| 421. |
Rising promotion costs and shrinking profit margins are the result of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Globalization |
| B. | Changing technology |
| C. | Heightened competition |
| D. | Privatization. |
| Answer» C. Heightened competition | |
| 422. |
Bundle pricing is. |
| A. | Providing a bundle of benefits for one price. |
| B. | Packaging a group of products together. |
| C. | Providing a group of prices for one product category. |
| D. | none |
| Answer» B. Packaging a group of products together. | |
| 423. |
Marketing evaluation and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐processes are necessary to understand the efficiency and effectiveness of marketing. |
| A. | Control |
| B. | Feedback |
| C. | Consumer behavior |
| D. | measurement. |
| Answer» A. Control | |
| 424. |
Marketing is a process of converting the potential customers into ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ consumers. |
| A. | Rare |
| B. | Actual |
| C. | Future |
| D. | New. |
| Answer» B. Actual | |
| 425. |
When a firm practices ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept , all its activities are directed to satisfy the consumer. |
| A. | selling |
| B. | Production |
| C. | Marketing |
| D. | Societal. |
| Answer» C. Marketing | |
| 426. |
Modern marketing begins and ends with ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Business |
| B. | Consumers |
| C. | Economic |
| D. | Company. |
| Answer» B. Consumers | |
| 427. |
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ simply refers to product planning. |
| A. | Merchandising |
| B. | Selling |
| C. | Operating. |
| D. | none |
| Answer» A. Merchandising | |
| 428. |
Which of the following is not included in the function of physical supply: |
| A. | Standardization |
| B. | Storage |
| C. | Packaging |
| D. | Transportation. |
| Answer» A. Standardization | |
| 429. |
The factors that affect marketing policies, decisions and operations of a business constitute. |
| A. | Marketing control |
| B. | Marketing mix |
| C. | Marketing environment |
| D. | None of these. |
| Answer» C. Marketing environment | |
| 430. |
Marketing is a ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ process. |
| A. | Goal oriented |
| B. | Social |
| C. | Exchange |
| D. | All of these. |
| Answer» D. All of these. | |
| 431. |
The process of finding and creating new uses or satisfactions for an existing product is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Niche‐ marketing |
| B. | Re‐ marketing |
| C. | Social marketing |
| D. | None of these. |
| Answer» B. Re‐ marketing | |
| 432. |
Which of the following is not part of demographic segmentation? |
| A. | Age |
| B. | Income |
| C. | Education |
| D. | Interest. |
| Answer» D. Interest. | |
| 433. |
When a buyer decides to buy after careful consideration or logical thinking, his decision is said to be ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Rational |
| B. | Emotional |
| C. | Product |
| D. | None of these. |
| Answer» A. Rational | |
| 434. |
‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the process whereby individuals decide what ,where ,how and from whom to purchase goods and services. |
| A. | Packaging |
| B. | Consumer behavior |
| C. | Segmentation. |
| D. | none |
| Answer» B. Consumer behavior | |
| 435. |
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the process of creating an image for a product in the minds of targeted customers. |
| A. | Segmentation |
| B. | Target marketing |
| C. | Positioning |
| D. | None of these. |
| Answer» C. Positioning | |
| 436. |
Targrt marketing essentially requires ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Market segmentation |
| B. | Advertisement |
| C. | Direct selling |
| D. | Using multiple media. |
| Answer» A. Market segmentation | |
| 437. |
When a consumer decides to buy without much logical thinking, his decision is said to be ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ |
| A. | Patronage |
| B. | Emotional |
| C. | Rational |
| D. | None of these. |
| Answer» B. Emotional | |
| 438. |
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ motives are those come from the physiological or basic needs such as hunger, thirst, sleep etc. |
| A. | Social |
| B. | Patronage |
| C. | Inherent |
| D. | Product. |
| Answer» C. Inherent | |
| 439. |
Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ marketing strategy, market segments are identified and a different marketing mix is developed for each of the segments. |
| A. | Differentiated |
| B. | Focus |
| C. | Customized |
| D. | None of these. |
| Answer» A. Differentiated | |
| 440. |
The word positioning was coined by. |
| A. | All Ryes and Jack Trout |
| B. | Philip otter |
| C. | Petra Ducker |
| D. | None of them. |
| Answer» A. All Ryes and Jack Trout | |
| 441. |
The only revenue producing element in the marketing mix is . |
| A. | Product |
| B. | Price |
| C. | Place |
| D. | Promotion. |
| Answer» B. Price | |
| 442. |
When there is a large potential market for a product, the firm will adopt: |
| A. | Skimming price policy |
| B. | Penetration price policy |
| C. | Premium price policy |
| D. | None of these. |
| Answer» B. Penetration price policy | |
| 443. |
Generally ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is an indication of quality. |
| A. | Price |
| B. | Quantity |
| C. | Size |
| D. | Colour. |
| Answer» A. Price | |
| 444. |
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ price refers to the high initial price charged when a new product is introduced in the market. |
| A. | Premium |
| B. | Penetration |
| C. | Skimming |
| D. | None of these. |
| Answer» C. Skimming | |
| 445. |
A price reduction to buyers who pay their bills promptly is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Trade discount |
| B. | Cash discount |
| C. | Seasonal discount |
| D. | Quantity discount. |
| Answer» B. Cash discount | |
| 446. |
When a firm sets a very low price for one or more of its products with a view to drive its competitors out of market is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Customary |
| B. | Target pricing |
| C. | Predatory pricing |
| D. | None of these. |
| Answer» C. Predatory pricing | |
| 447. |
‐‐‐‐ is the most common method used for pricing. |
| A. | cost plus pricing |
| B. | Target pricing |
| C. | Break‐ even‐ pricing. |
| D. | Marginal cost. |
| Answer» A. cost plus pricing | |
| 448. |
Target pricing is also known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Value pricing |
| B. | International pricing |
| C. | Geographical pricing |
| D. | Rate of return price. |
| Answer» D. Rate of return price. | |
| 449. |
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the practice of charging a low price right down from the beginning to stimulate the growth of the market. |
| A. | Skimming |
| B. | Penetration |
| C. | Premium |
| D. | None of these. |
| Answer» B. Penetration | |
| 450. |
Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ pricing, price is set on the basis of managerial decisions and not on the basis of cost, demand, competition etc. |
| A. | Administered |
| B. | Product line pricing |
| C. | Captive product |
| D. | Mark‐up pricing. |
| Answer» A. Administered | |
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