McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Business Administration (BBA) , Bachelor of Commerce (B Com) .
| 351. |
Groups that have a direct or indirect influence on a persons attitudes or behavior is known as ‐‐‐‐‐‐‐‐‐‐ |
| A. | Reference groups |
| B. | Family |
| C. | Roles |
| D. | Status. |
| Answer» A. Reference groups | |
| 352. |
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ can be produced and marketed as a product. |
| A. | Information |
| B. | Celebrities |
| C. | Properties |
| D. | Organizations. |
| Answer» A. Information | |
| 353. |
Customers are showing greater price sensitivity in their search for‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | The right product |
| B. | The right service |
| C. | Value |
| D. | The right store. |
| Answer» C. Value | |
| 354. |
The four Ps are characterized as being ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Product, Positioning, place and price. |
| B. | Product, Production, price and place |
| C. | Promotion, place, positioning, production |
| D. | Product, place, price and promotion. |
| Answer» D. Product, place, price and promotion. | |
| 355. |
Augmented product contains ‐‐‐‐‐‐‐‐‐‐. |
| A. | Basic needs |
| B. | Functional characteristics |
| C. | Additional benefits |
| D. | Expected features. |
| Answer» C. Additional benefits | |
| 356. |
A banking product is an example for ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Tangible product |
| B. | Generic product |
| C. | Potential product |
| D. | Intangible product. |
| Answer» D. Intangible product. | |
| 357. |
Industrial product are ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ products. |
| A. | B2B |
| B. | B2C |
| C. | F M C G |
| D. | Convenience. |
| Answer» A. B2B | |
| 358. |
Testing before launching a product is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Test marketing |
| B. | Concept testing. |
| C. | Acid test |
| D. | Market test. |
| Answer» A. Test marketing | |
| 359. |
The marketing outcomes of a product is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Profit |
| B. | Brand loyalty |
| C. | Branding |
| D. | Brand equity. |
| Answer» D. Brand equity. | |
| 360. |
The emotional attachment of a customer towards a brand is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Brand associations |
| B. | Perceived quality |
| C. | Brand loyalty |
| D. | Brand awareness. |
| Answer» C. Brand loyalty | |
| 361. |
The literary meaning of the term product is ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Lead forward |
| B. | Good |
| C. | Features |
| D. | Good and services. |
| Answer» A. Lead forward | |
| 362. |
The process of adding a higher priced prestigious, product to the existing line of lower priced products is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Trading down |
| B. | Product differentiation |
| C. | Trading up |
| D. | Product simplification. |
| Answer» C. Trading up | |
| 363. |
The emotional attachment of a customer towards a brand is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Brand loyalty |
| B. | Brand awareness |
| C. | Brand equity |
| D. | Brand association. |
| Answer» A. Brand loyalty | |
| 364. |
The legalized revision of a brand is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Standardization |
| B. | Quality |
| C. | Trademark |
| D. | Product. |
| Answer» C. Trademark | |
| 365. |
Logistics means ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Production |
| B. | Flow of goods |
| C. | Consumption |
| D. | Marketing channel. |
| Answer» B. Flow of goods | |
| 366. |
The process of moving the raw materials from the place of the suppliers to the place of the producers is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Inbound logistic |
| B. | Outbound logistics |
| C. | Inventory management |
| D. | Acquisition of raw materials. |
| Answer» A. Inbound logistic | |
| 367. |
The concept which deals with the entire process from production to delivery of goods is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | S C M |
| B. | V M S |
| C. | Logistics |
| D. | Distribution. |
| Answer» A. S C M | |
| 368. |
The opposite flow of goods in a distribution channel is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Reverse logistic |
| B. | Inbound logistics |
| C. | Outbound logistics |
| D. | Inventory logistics. |
| Answer» A. Reverse logistic | |
| 369. |
A united distribution channel is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | S C M |
| B. | V M S |
| C. | Conflict |
| D. | Intensity. |
| Answer» B. V M S | |
| 370. |
Logistics management is a part of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Production |
| B. | Marketing channel |
| C. | Supply chain management |
| D. | Consumption. |
| Answer» C. Supply chain management | |
| 371. |
The process of supplying products to all retail outlets is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Selection distribution |
| B. | Exclusive distribution |
| C. | Channel configuration |
| D. | Intensive distribution. |
| Answer» D. Intensive distribution. | |
| 372. |
When organization in the same level of a channel work on a co‐operative basis , it is known as ‐‐‐‐‐‐‐‐‐ |
| A. | V M S |
| B. | S C M |
| C. | Logistics |
| D. | H M S. |
| Answer» D. H M S. | |
| 373. |
The flow of goods from production to consumption is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Inbound logistic |
| B. | Outbound logistics |
| C. | Process logistics |
| D. | Reverse logistics |
| Answer» B. Outbound logistics | |
| 374. |
In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ manufacturers supply products to a limited number of outlets in the target market. |
| A. | Selective distribution |
| B. | Geographical distribution |
| C. | Intensive distribution |
| D. | executive distribution. |
| Answer» A. Selective distribution | |
| 375. |
Marketing buzz means ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Viral marketing |
| B. | Virtual marketing |
| C. | De‐marketing |
| D. | Social marketing. |
| Answer» A. Viral marketing | |
| 376. |
Inside sale is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Direct marketing |
| B. | Tele‐ marketing |
| C. | Social marketing |
| D. | Viral marketing. |
| Answer» B. Tele‐ marketing | |
| 377. |
Which is the features of direct marketing ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Open dialogue |
| B. | One‐to‐one communication |
| C. | Personal relationships |
| D. | all of the above. |
| Answer» D. all of the above. | |
| 378. |
‐‐‐‐‐‐‐‐‐‐‐‐ is the results of artificial scarcity of products created by a firm. |
| A. | Selective de‐marketing |
| B. | Re‐marketing |
| C. | Ostensible de‐marketing |
| D. | Synchronic‐ marketing. |
| Answer» C. Ostensible de‐marketing | |
| 379. |
Re‐marketing is related with creating demand for ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Fresh product |
| B. | Non‐usable products |
| C. | Low quality products |
| D. | Renewed use of products. |
| Answer» D. Renewed use of products. | |
| 380. |
Tele‐ marketing is a part of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Direct marketing |
| B. | Social marketing |
| C. | Viral marketing |
| D. | Relationship marketing. |
| Answer» A. Direct marketing | |
| 381. |
‐‐‐‐‐‐ is an attempt to reduce the demand for consumption of a specific product or service on a permanent or temporary basis. |
| A. | De‐marketing |
| B. | Remarketing |
| C. | Ostensible marketing |
| D. | Synchronic marketing. |
| Answer» A. De‐marketing | |
| 382. |
‐‐‐‐‐‐‐‐‐‐‐‐ is a strategy designed to cultivate customer loyalty, interaction and long‐term association with the company. |
| A. | Viral marketing |
| B. | Relationship marketing. |
| C. | Social marketing |
| D. | De‐marketing. |
| Answer» B. Relationship marketing. | |
| 383. |
Direct marketing refers to a communication between the ‐‐‐‐‐‐‐‐ and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ directly. |
| A. | Seller and the buyer |
| B. | Firm and suppliers |
| C. | Society and target market |
| D. | price and service. |
| Answer» A. Seller and the buyer | |
| 384. |
‐‐‐‐‐‐ is aimed at encouraging renewed use of a product in which market interest has declined. |
| A. | De‐marketing |
| B. | Re‐marketing |
| C. | Synch rod |
| D. | Tele marketing. |
| Answer» B. Re‐marketing | |
| 385. |
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ can be achieved only when all personal within the organization understand the importance of the customer. |
| A. | Profit maximization |
| B. | Sales volume |
| C. | Customer satisfaction. |
| D. | none |
| Answer» C. Customer satisfaction. | |
| 386. |
The customer focused philosophy is known as the ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept. |
| A. | Production |
| B. | Product |
| C. | Selling |
| D. | Marketing. |
| Answer» D. Marketing. | |
| 387. |
In the traditional ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept , the main strategy of the company is to find customers for the product, manufactured by them and somehow convince the customer into buying this product. |
| A. | Selling |
| B. | Product |
| C. | Production |
| D. | Marketing. |
| Answer» A. Selling | |
| 388. |
Demographic segmentation refers to . |
| A. | The description of the people and the place in society. |
| B. | The description of the people’s purchasing behavior |
| C. | The location where people liv |
| D. | Geographic regions. |
| Answer» A. The description of the people and the place in society. | |
| 389. |
Which of the following is central to any definition of marketing. |
| A. | Making a project |
| B. | Making a sale |
| C. | Customer relationship |
| D. | Transactions. |
| Answer» C. Customer relationship | |
| 390. |
When backed by buying power, wants become ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Social needs |
| B. | Exchanges |
| C. | Demands |
| D. | Physical needs. |
| Answer» C. Demands | |
| 391. |
Selecting the segments of a population of customers to serve is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Market segmentation |
| B. | Positioning |
| C. | Target marketing |
| D. | Customization. |
| Answer» C. Target marketing | |
| 392. |
Ending prices with 99p is called. |
| A. | Price lining |
| B. | Prestige pricing |
| C. | Odd‐even pricing |
| D. | Skimming. |
| Answer» C. Odd‐even pricing | |
| 393. |
Which of the following reflects the marketing concept philosophy? |
| A. | “ you won’t find a better deal anywhere”. |
| B. | ”When it’s profits versus customers needs, profits will always win out”. |
| C. | “We are in the business of making and selling superior product”. |
| D. | ”We won’t have a marketing department, we have a customer department”. |
| Answer» D. ”We won’t have a marketing department, we have a customer department”. | |
| 394. |
In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ stage , a product is well established in the market. |
| A. | Growth |
| B. | Maturity |
| C. | Introduction |
| D. | Decline. |
| Answer» B. Maturity | |
| 395. |
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the process of dividing a potential market into distinct sub‐markets of consumers with common needs and characteristics. |
| A. | Market segmentation |
| B. | Positioning |
| C. | Target marketing |
| D. | Direct marketing. |
| Answer» A. Market segmentation | |
| 396. |
In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation, buyers are divided into different groups on the basis of life‐systle into personality and values. |
| A. | Demographic |
| B. | Economic |
| C. | Psychographic |
| D. | Geographic. |
| Answer» C. Psychographic | |
| 397. |
What is price skimming? |
| A. | Setting an initially high price which falls as competitors enter the market. |
| B. | Setting a high price which consumers perceive as indicating high quality. |
| C. | Setting a low price to “Skim off” a large number of consumers. |
| D. | noe |
| Answer» A. Setting an initially high price which falls as competitors enter the market. | |
| 398. |
Setting a price below that of the competition is called. |
| A. | Skimming |
| B. | Competitive pricing |
| C. | Penetration pricing. |
| D. | none |
| Answer» C. Penetration pricing. | |
| 399. |
An increasingly large number of firms are changing their organizational focus from ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ to ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Product management; Functional management. |
| B. | Brand management; Customer relationship management. |
| C. | Global management; Regional management. |
| D. | Product management; territory management. |
| Answer» B. Brand management; Customer relationship management. | |
| 400. |
Some companies are now switching from being product‐ centered to being more ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ centered. |
| A. | Competency |
| B. | Marketing |
| C. | Sales |
| D. | Customer‐segment. |
| Answer» D. Customer‐segment. | |
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