McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Business Administration (BBA) , Bachelor of Commerce (B Com) .
| 451. |
Pricing strategies are more specific and short term than ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Objective |
| B. | Pricing policies |
| C. | Price reduction |
| D. | (None of these. |
| Answer» B. Pricing policies | |
| 452. |
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is a broad range of activities concerned with efficient movement of finished goods from the end of the production line to the consumer. |
| A. | Physical distribution |
| B. | Channel of distribution |
| C. | Intensive distribution |
| D. | None of these. |
| Answer» A. Physical distribution | |
| 453. |
The strategy of using as many outlets as possible is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Selective distribution |
| B. | Exclusive distribution |
| C. | Intensive distribution |
| D. | None of these. |
| Answer» C. Intensive distribution | |
| 454. |
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is called shopping by post |
| A. | Self service store |
| B. | Direct marketing |
| C. | Department stores |
| D. | Mail order business. |
| Answer» D. Mail order business. | |
| 455. |
Super market is also known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Self service store |
| B. | Hyper market |
| C. | co‐operative societies |
| D. | None of these. |
| Answer» A. Self service store | |
| 456. |
Direct marketing is sometimes called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Self service |
| B. | Retail stores |
| C. | Armchair shopping |
| D. | None of these. |
| Answer» C. Armchair shopping | |
| 457. |
Which of the following is the largest retail enterprise in the world. |
| A. | K mart |
| B. | Wal‐Mart |
| C. | Shoppers shop |
| D. | None of these. |
| Answer» B. Wal‐Mart | |
| 458. |
Which of the following is not a non‐store retailing: |
| A. | Tele marketing |
| B. | Direct marketing |
| C. | Kiosk marketing |
| D. | Retail chains. |
| Answer» D. Retail chains. | |
| 459. |
Direct marketing is found more suitable to which of the following products. |
| A. | Agricultural products |
| B. | TV |
| C. | Shoes |
| D. | Vacuum cleaner. |
| Answer» D. Vacuum cleaner. | |
| 460. |
Which company is the pioneer in direct marketing. |
| A. | Johnson&Johnson |
| B. | Eureka Forbes |
| C. | Avon cosmetics |
| D. | Cypla. |
| Answer» B. Eureka Forbes | |
| 461. |
The best channel of distribution for vacuum cleaner is ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Direct marketing |
| B. | Tele marketing |
| C. | Retail chains |
| D. | None of these. |
| Answer» A. Direct marketing | |
| 462. |
The four elements; channels of distribution ,transportation, warehousing and inventory constitute ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Promotion mix |
| B. | Marketing mix |
| C. | Distribution mix |
| D. | Product mix. |
| Answer» C. Distribution mix | |
| 463. |
A‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ operates multiple retail outlets under common ownership in different cities and towns. |
| A. | Retail chains |
| B. | Destination store |
| C. | Shopping malls |
| D. | Retail chain. |
| Answer» D. Retail chain. | |
| 464. |
Which of the following is not an element of promotion mix? |
| A. | Branding |
| B. | Advertisement |
| C. | Sales promotion |
| D. | Personal selling. |
| Answer» A. Branding | |
| 465. |
Which one of the following is not a sales promotion tool: |
| A. | Advertisement |
| B. | Discount |
| C. | Dealer contest |
| D. | Consumer contest. |
| Answer» A. Advertisement | |
| 466. |
The process of direct communication between the sales person and a prospect is called: |
| A. | Direct marketing |
| B. | Personal selling |
| C. | Advertising |
| D. | None of these. |
| Answer» B. Personal selling | |
| 467. |
M P R stands for: |
| A. | Managing public relations |
| B. | Measuring public relations |
| C. | Marketing public relations |
| D. | Monitoring public relations. |
| Answer» C. Marketing public relations | |
| 468. |
Which of the following is not a characteristic of service marketing: |
| A. | Intangibility |
| B. | Reparability |
| C. | Heterogeneity |
| D. | Perish ability. |
| Answer» B. Reparability | |
| 469. |
Medical treatment with ayurvedic Massage is an example of: |
| A. | Pure tangible |
| B. | Hybrid |
| C. | Pure service |
| D. | None of these. |
| Answer» C. Pure service | |
| 470. |
Which of the following is not an element of service marketing mix? |
| A. | Hospital |
| B. | Banking |
| C. | Insurance |
| D. | None of these. |
| Answer» D. None of these. | |
| 471. |
Which of the following is not an element of service marketing mix? |
| A. | People |
| B. | Packaging |
| C. | Process |
| D. | Physical evidence. |
| Answer» B. Packaging | |
| 472. |
Which of the following statements is correct? |
| A. | Marketing is the term used to refer only to the sales function within a firm |
| B. | Marketing managers usually don't get involved in production or distribution decisions |
| C. | Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole |
| D. | Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large |
| Answer» D. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large | |
| 473. |
Which of the following is NOT an element of the marketing mix? |
| A. | Distribution |
| B. | Product |
| C. | Target market |
| D. | Pricing |
| Answer» C. Target market | |
| 474. |
Marketing decision makers in a firm must constantly monitor competitors' activities-their products, prices, distribution, and promotional efforts-because |
| A. | The competitors may be violating the law and can be reported to the authorities |
| B. | The actions of competitors may threaten the monopoly position of the firm in its industry |
| C. | The actions of competitors may create an oligopoly within an industry |
| D. | New product offerings by a competitor with the resulting competitive variations may require adjustments to one or more components of the firm's marketing mix |
| Answer» D. New product offerings by a competitor with the resulting competitive variations may require adjustments to one or more components of the firm's marketing mix | |
| 475. |
______________ is the collection and interpretation of information about forces, events, and relationships that may affect the organization. |
| A. | Environmental scanning |
| B. | Stakeholder analysis |
| C. | Market sampling |
| D. | Opportunity analysis |
| Answer» A. Environmental scanning | |
| 476. |
When companies make marketing decisions by considering consumers' wants and the longrun interests of the company, consumer, and the general population, they are practicing which of the following principles? |
| A. | Innovative marketing |
| B. | Consumer-oriented marketing |
| C. | Value marketing |
| D. | Societal marketing |
| Answer» D. Societal marketing | |
| 477. |
The ______________ holds that consumers will favour products that are available and highly affordable (therefore, work on improving production and distribution efficiency). |
| A. | Product concept |
| B. | Production concept |
| C. | Production cost expansion concept |
| D. | Marketing concept |
| Answer» A. Product concept | |
| 478. |
The term marketing refers to: |
| A. | New product concepts and improvements |
| B. | Advertising and promotion activities |
| C. | A philosophy that stresses customer value and satisfaction |
| D. | Planning sales campaigns |
| Answer» C. A philosophy that stresses customer value and satisfaction | |
| 479. |
The term "marketing mix" describes: |
| A. | A composite analysis of all environmental factors inside and outside the firm |
| B. | A series of business decisions that aid in selling a product |
| C. | The relationship between a firm's marketing strengths and its business weaknesses |
| D. | A blending of four strategic elements to satisfy specific target markets |
| Answer» D. A blending of four strategic elements to satisfy specific target markets | |
| 480. |
Early adopters of which opinion leaders are largely comprised of and tend to be ______________ |
| A. | Generalized; that is, they tend to lead the group on most issues |
| B. | More likely to buy new products before their friends do and voice their opinions about them |
| C. | From the upper class; people from other classes are more likely to be followers |
| D. | Quiet, withdrawn people who don't make fashion statements or take risks easily |
| Answer» B. More likely to buy new products before their friends do and voice their opinions about them | |
| 481. |
A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the ______________ period. |
| A. | Production |
| B. | Sales |
| C. | Marketing |
| D. | Relationship |
| Answer» A. Production | |
| 482. |
Today's marketers need ______________ |
| A. | Neither creativity nor critical thinking skills |
| B. | Both creativity and critical thinking skills |
| C. | Critical thinking skills but not creativity |
| D. | Creativity but not critical thinking skills |
| Answer» B. Both creativity and critical thinking skills | |
| 483. |
The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ______________ |
| A. | Marketing strategy. |
| B. | Marketing control. |
| C. | Marketing analysis. |
| D. | Marketing implementation |
| Answer» D. Marketing implementation | |
| 484. |
Segmentation is the process of: |
| A. | Dividing the market into homogenous groups |
| B. | Selecting one group of consumers among several other groups |
| C. | Creating a unique space in the minds of the target consumer |
| D. | None of these |
| Answer» A. Dividing the market into homogenous groups | |
| 485. |
Good marketing is no accident, but a result of careful planning and _____________. |
| A. | Execution |
| B. | Selling. |
| C. | Research. |
| D. | Strategies. |
| Answer» A. Execution | |
| 486. |
The traditional view of marketing is that the firm makes something and then ______________ it. |
| A. | Markets. |
| B. | Sells. |
| C. | Prices. |
| D. | Services. |
| Answer» B. Sells. | |
| 487. |
A true definition of a product is the detailed version of the product only if it is stated in |
| A. | Meaningful marketer view |
| B. | Meaningful supplier view |
| C. | Meaningful consumer view |
| D. | Meaningful Manager view |
| Answer» C. Meaningful consumer view | |
| 488. |
A version of products containing only those features which are absolutely necessary for it to function. |
| A. | Expected Product |
| B. | Augmented Product |
| C. | Generic Product |
| D. | Potential product |
| Answer» C. Generic Product | |
| 489. |
_________________________ outline the planned price, marketing budget, distribution and describe the target market, planned product positioning, profit goals, market share, sales for the first few years. |
| A. | Product development |
| B. | Business analysis |
| C. | Marketing strategy |
| D. | Test Market |
| Answer» C. Marketing strategy | |
| 490. |
What would be the assumed percentage of newly launched product, will sure fail and cannot achieve their potential to survive? |
| A. | Up to 90% |
| B. | Up to 80% |
| C. | Up to 70% |
| D. | Up to 60% |
| Answer» A. Up to 90% | |
| 491. |
The cost, potential sale, profit of the offering is calculated at different price levels in ______________ stage of “Product Development Process”. |
| A. | Evaluation |
| B. | Testing |
| C. | Idea screening |
| D. | Idea generation |
| Answer» C. Idea screening | |
| 492. |
Encourage all stakeholders like customers, dealers, employees etc to send ideas to the idea manager and formally recognize the program to reward best new ideas is characteristic of which stage in the “New Product Development Process”. |
| A. | Idea generation |
| B. | Idea screening |
| C. | Testing |
| D. | Development |
| Answer» A. Idea generation | |
| 493. |
Strategies that are used for new product pricing are called which of the following? |
| A. | Market-skimming pricing and Market-penetration pricing |
| B. | Market-skimming pricing and Market-product pricing |
| C. | Market-segmentation pricing and Market-penetration pricing |
| D. | None of the above |
| Answer» B. Market-skimming pricing and Market-product pricing | |
| 494. |
What is captive product pricing? |
| A. | Setting prices across an entire product line |
| B. | Pricing bundles of products sold together |
| C. | Pricing products that must be used with the main product |
| D. | Pricing low-value by-products, to get rid of them |
| Answer» C. Pricing products that must be used with the main product | |
| 495. |
Target pricing is the same as finding out an ideal starting selling price? |
| A. | TRUE |
| B. | FALSE |
| C. | none |
| D. | all |
| Answer» A. TRUE | |
| 496. |
When initiating price changes the company must anticipate possible reactions from both buyers and competitors. |
| A. | True |
| B. | False |
| C. | none |
| D. | all |
| Answer» A. True | |
| 497. |
The firm uses any existing brand to introduce in market a new product, the brand is classified as: |
| A. | Brand extension |
| B. | Sub-brand |
| C. | Parent brand |
| D. | Product extension |
| Answer» A. Brand extension | |
| 498. |
The pricing objectives are |
| A. | Maximum current profit, market share and market skimming |
| B. | Survival |
| C. | Product quality leadership |
| D. | All of the above |
| Answer» D. All of the above | |
| 499. |
Product quality leadership is based on |
| A. | High quality and low pricing |
| B. | High quality and premium pricing |
| C. | Low quality and premium pricing |
| D. | None of the above |
| Answer» B. High quality and premium pricing | |
| 500. |
The process of setting a low initial price for attracting a large number of buyers quickly to cover a large market share is known as |
| A. | Going-rate pricing |
| B. | Penetration pricing |
| C. | Value based pricing |
| D. | Skimming pricing |
| Answer» B. Penetration pricing | |
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