Forecasting tools can be broadly categorized into two groups. Those are:

Related MCQs

• Formal systems are adopted to bring & amalgamation of decentralized units into product groups.
• Strategy-formulation concepts and tools
• In , the company can develop new products that are technologically unrelated to its current product line and still can appeal to its current customers.
• The various organizational routines and processes that determine how efficiently and effectively the organization transforms its inputs into outputs are called:
• The functional level strategy of marketing function is divided into various operating levels such as marketing research, sales promotion, etc. these types of strategies are called.
• The comprises economic and social conditions, political priorities and technological developments, all of which must be anticipated, monitored, assessed and incorporated into the executive’s decision making.
• For backward vertical integration into the business of suppliers to be a viable and profitable strategy, a company
• General Electric has classified its businesses into strategic business units.
• The two best reasons for investing company resources in vertical integration (either forward or backward) are to
• ---------- can also be defined as “a general direction set for the company and its various components to achieve a desired state in the future.