SBU (strategic business unit) is a unit that is usually responsible for its own budgeting, new product decisions, hiring decisions, and price setting.

Related MCQs

• The purpose of identifying company's strategic business unit is:
• Strategic management involves the , directing, and controlling of a company’s strategy-related decisions and actions.
• General Electric has classified its businesses into strategic business units.
• In , the company can develop new products that are technologically unrelated to its current product line and still can appeal to its current customers.
• Strategic issues require which level of management decisions?
• Strategic decisions are based on what managers , rather than on what they
• Strategic decisions ostensibly commit the firm for
• In , the company would seek new products that have marketing or technological synergies with existing product lines appealing to a new group of customers.
• A strategic market definition tends to focus on selling a product or service to a
• Which of the following defines how each individual business unit will attempt to achieve its mission?