In , the company would seek new products that have marketing or technological synergies with existing product lines appealing to a new group of customers.

Related MCQs

• In , the company may seek new opportunities that have no relation with its current technology, products, or markets.
• In , the company can develop new products that are technologically unrelated to its current product line and still can appeal to its current customers.
• It directs at developing new products before competitors do at improving product quality or at improving manufacturing processes to reduce costs.
• The comprises economic and social conditions, political priorities and technological developments, all of which must be anticipated, monitored, assessed and incorporated into the executive’s decision making.
• “Identifying and evaluating key social, political, economic, technological and competitive trends and events”. Which of the followings best describes this statement?
• A differentiation strategy provides products that customers perceive as having:
• The functional level strategy of marketing function is divided into various operating levels such as marketing research, sales promotion, etc. these types of strategies are called.
• For intensive growth, the company first considers whether it could gain more market share with its current products in their current market, using a
• SBU (strategic business unit) is a unit that is usually responsible for its own budgeting, new product decisions, hiring decisions, and price setting.
• The useful framework for detecting new is called a "product-market expansion grid"