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Q. |
The starting point in understanding how consumers respond to various marketing efforts the company might use is the: |
A. | Lipinski model of buying behavior. |
B. | Stimulus-response model of buyer behavior. |
C. | Freudian model of buying behavior. |
D. | Maslow’s model of life-cycle changes. |
Answer» B. Stimulus-response model of buyer behavior. |
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