McqMate
| 1. |
What is primary objective of the ABC? |
| A. | to contact government |
| B. | to cover news |
| C. | to secure accurate circulation figures and data relating to all periodicals and media |
| D. | to circulate news |
| Answer» C. to secure accurate circulation figures and data relating to all periodicals and media | |
| 2. |
Which of the following is not type of advertising? |
| A. | editorial |
| B. | advertorial |
| C. | classified ads |
| D. | display ad |
| Answer» A. editorial | |
| 3. |
Advertising revenue and _______ revenue are backbone of newspaper’s finance. |
| A. | share |
| B. | circulation |
| C. | saving |
| D. | value |
| Answer» B. circulation | |
| 4. |
For any organisation Financial summary of the year is recorded in _______. |
| A. | record |
| B. | analysis |
| C. | circulation |
| D. | balance sheet |
| Answer» D. balance sheet | |
| 5. |
What is press release? |
| A. | newspapers |
| B. | content given to media by pr agencies |
| C. | blog |
| D. | data |
| Answer» B. content given to media by pr agencies | |
| 6. |
What are 4Ps of marketing mix? |
| A. | product, price, population, place |
| B. | product, price, place, population |
| C. | product, price, place, promotion |
| D. | product, price, population, promotion |
| Answer» C. product, price, place, promotion | |
| 7. |
What bring different technologies together? |
| A. | advertising convergence |
| B. | product |
| C. | auto |
| D. | digital convergence |
| Answer» D. digital convergence | |
| 8. |
In _______ type of ownership owner alone takes all decisions . |
| A. | individual |
| B. | partnership |
| C. | trust |
| D. | corporate |
| Answer» A. individual | |
| 9. |
How does Human Resource department appoint employees? |
| A. | through lottery system |
| B. | through recruitment process and interview |
| C. | without any process |
| D. | financial department of company |
| Answer» B. through recruitment process and interview | |
| 10. |
Define advertising revenue. |
| A. | money given by investors |
| B. | money through shares |
| C. | money calculated by abc |
| D. | money generated by advertising |
| Answer» D. money generated by advertising | |
| 11. |
What is TRP? |
| A. | television regional point |
| B. | television revised points |
| C. | television rise points |
| D. | television rating point |
| Answer» D. television rating point | |
| 12. |
Which among following is not tool of IMC? |
| A. | advertising |
| B. | sales promotion |
| C. | personal selling |
| D. | theory |
| Answer» D. theory | |
| 13. |
Financial management is ____for any efficient functioning of business. |
| A. | key |
| B. | loss |
| C. | financial |
| D. | average |
| Answer» A. key | |
| 14. |
When one owner owns media across different platforms is called as______ media ownership. |
| A. | cross |
| B. | straight |
| C. | government |
| D. | individual |
| Answer» A. cross | |
| 15. |
Foreign ______ investment brings foreign investors in India. |
| A. | global |
| B. | digital |
| C. | direct |
| D. | duplicate |
| Answer» C. direct | |
| 16. |
Widely known Star TV in India is known as _______ in some foreign countries. |
| A. | zee tv |
| B. | new tv |
| C. | sky network |
| D. | etv |
| Answer» C. sky network | |
| 17. |
Why marketing research is conducted? |
| A. | to understand market for advertising |
| B. | to understand research |
| C. | to understand formula |
| D. | to understand issue |
| Answer» A. to understand market for advertising | |
| 18. |
In which company maximum 50 number of members are allowed? |
| A. | limited company |
| B. | individual |
| C. | trust |
| D. | unregistered company |
| Answer» A. limited company | |
| 19. |
Editor is involved in _________process with management |
| A. | none of the |
| B. | policy making |
| C. | assistance |
| D. | association |
| Answer» B. policy making | |
| 20. |
Which process enables communication with end users? |
| A. | circulation |
| B. | direct marketing |
| C. | strategy planning |
| D. | communication with employees |
| Answer» B. direct marketing | |
| 21. |
What percentage of FDI is allowed in newspapers? |
| A. | 0.44 |
| B. | 0.5 |
| C. | 0.26 |
| D. | 0.8 |
| Answer» C. 0.26 | |
| 22. |
Facebook has become one of the popular ______site. |
| A. | news media |
| B. | youtube |
| C. | social media |
| D. | traditional media |
| Answer» D. traditional media | |
| 23. |
Eenadu is _______ language daily newspaper, started in 1974. |
| A. | kannada |
| B. | telugu |
| C. | malyalama |
| D. | tamil |
| Answer» B. telugu | |
| 24. |
Which act makes it mandatoryto register printed publication in India? |
| A. | press and registration of books act 1867 |
| B. | official secrets act 1923 |
| C. | copyright act |
| D. | working journalist act 1955 |
| Answer» A. press and registration of books act 1867 | |
| 25. |
Which among following is not role of HRD? |
| A. | recruitment and selection |
| B. | record keeping of all personal data |
| C. | performance appraisal |
| D. | market watch |
| Answer» D. market watch | |
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