

McqMate
Q. |
The starting point in understanding how consumers respond to various marketing efforts the company might use is the: |
A. | lipinski model of buying behavior. |
B. | stimulus-response model of buyer behavior. . |
C. | freudian model of buying behavior. |
D. | maslow’s model of life-cycle changes. |
Answer» B. stimulus-response model of buyer behavior. . |
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