McqMate
| Q. |
The starting point in understanding how consumers respond to various marketing efforts the company might use is the: |
| A. | lipinski model of buying behavior. |
| B. | stimulus-response model of buyer behavior. . |
| C. | freudian model of buying behavior. |
| D. | maslow’s model of life-cycle changes. |
| Answer» B. stimulus-response model of buyer behavior. . | |
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