An approach that encompasses a wide range of relationships, not just with customers, but also those that organizations develop with suppliers, regulators, government, competitors, employees, and others, is referred to as

Related MCQs

• The plan for differentiating the firm from its competitors in consumers eyes is referred to as the firms
• During a service recovery effort, the employee promptly refunded the customers money but threw the money at the customer. As a result, the recovery effort violated the customers ___________ justice need
• ………….. is about motivating and training employees to serve customers well
• A triangle of Company, Customers, Employees, Internal Marketing, External Marketing communications and Interactive marketing is known as…………..
• The mental energy spent by customers to acquire service is referred to as _____.
• One of the advantages of requiring employees to wear uniforms is that it reduces the customers’ perception of_______.
• The solution to price competition is to develop a differentiated
• “All human actors who play a part in service delivery and thus influence the buyer’s perceptions: namely, the firm’s personnel, the customer and other customers in the service environment.”
• “…….is the culture where an appreciation for good service exists and where giving good service to internal as well as ultimate, external customers is considered a natural way of life and one of the most important norms by everyone.”
• In the service system, customers may specify their needs and expectations to the service provider, such expectations are called ……………?