The plan for differentiating the firm from its competitors in consumers eyes is referred to as the firms

Related MCQs

• An approach that encompasses a wide range of relationships, not just with customers, but also those that organizations develop with suppliers, regulators, government, competitors, employees, and others, is referred to as
• Service consumers tend to be more brand loyal than goods consumers because
• If a firm is practicing …………… the firm is training and effectively motivating its customer-contract employees and all of the supporting service people to work as a team to provide customer satisfaction
• Service firms can increase quality control by
• Focusing the firms marketing efforts toward the existing customer base is called
• Service firms often find themselves in a three-cornered fight between
• The primary objective of a firms communication mix during the pre-consumption choice stage is to
• Word-of-Mouth communication networks are particularly important for service firms because
• Which of the following is not a component of service firms physical evidence?
• ……………. Is defined as the caring, individualized attention that the firm provides its customers