In business research, attitudinal data obtained from rating scales are often treated as …………….. Data.

Related MCQs

• The most common scales used in research are
• Business research is research undertaken in the field of ………….
• ………….research helps determine the best research design, data collection method and selection of subjects.
• There are ……… primary scales of measurement.
• ……………. Scales is also known as the cardinal level of measurement.
• …… scale is the highest level of measurement scales.
• If the variables are measured on nominal and ordinal scales, the tools of analysis are called ……..statistics.
• Scales where respondent is asked to rate an item in comparison with another item or a group of items each other based on a common criterion is
• In validity of measurement scales, validity can be measured through several methods like
• The test of reliability is an important test of sound measurement. The methods to evaluate reliability of scales are: