190+ Marketing Management 3 Solved MCQs

These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Commerce (B Com) .

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1.	In a small market ______________ is better
A.	Three level channel
B.	Two level channel
C.	Direct marketing
D.	All of these
Answer» C. Direct marketing

discuss

2.	Direct marketing is found more suitable to which of the following products?
A.	Agriculture products
B.	TV
C.	Shoes
D.	Vacuum cleaner
Answer» D. Vacuum cleaner

discuss

3.	______________ is not a vertically integrated channel
A.	Admininisterd
B.	Contractual
C.	Corporate
D.	None of these
Answer» D. None of these

discuss

4.	______________ is not included in the product factor
A.	Physical nature
B.	Technical nature
C.	Suitability
D.	None of these
Answer» C. Suitability

discuss

5.	If goods directly move from producer to consumer, it is known as
A.	One level channel
B.	Zero level channel
C.	Two level channel
D.	None of these
Answer» B. Zero level channel

discuss

6.	Selling includes ______________
A.	Advertising
B.	Transfer of title from the seller to the buyer
C.	Sales promotion
D.	None of these
Answer» B. Transfer of title from the seller to the buyer

discuss

7.	______________ is not a step in advertising campaign
A.	Market analysis
B.	Determining ad Objectives
C.	Selecting ad media
D.	Supply of goods
Answer» D. Supply of goods

discuss

8.	______________ is not a consumer promotion scheme
A.	Samples
B.	Advertising material
C.	Coupons
D.	Rebates
Answer» B. Advertising material

discuss

9.	Dealer promotion is also known as
A.	Trade promotion
B.	Goods promotion
C.	Commerce promotion
D.	None of these
Answer» A. Trade promotion

discuss

10.	The process of direct communication between the sales person and a prospect is called
A.	Personal selling
B.	Direct marketing
C.	Advertising
D.	None of these
Answer» A. Personal selling

discuss

11.	______________ is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.
A.	Matter
B.	ad medium
C.	ad copy
D.	none of these
Answer» C. ad copy

discuss

12.	A major portion of the rural population consists of ______________ income groups.
A.	Low
B.	high
C.	medium
D.	all of these
Answer» A. Low

discuss

13.	General rural markets where rural /tribal people gather once or twice a week on a fixed day to exchange/to sell their produce is called ______________
A.	Regular periodic market
B.	Seasonal market
C.	Daily market
D.	Rural market
Answer» A. Regular periodic market

discuss

14.	Permanent rural market with continuous trading activity is called ______________
A.	Regular periodic market
B.	Seasonal market
C.	Daily market
D.	Rural market
Answer» C. Daily market

discuss

15.	Rural consumers are ______________
A.	Price sensitive
B.	less price sensitive
C.	quality conscious
D.	none of these
Answer» A. Price sensitive

discuss

16.	Smaller companies tying up with leading companies to distribute through its network is known as ______________ Distribution.
A.	Syndicated
B.	selective
C.	exclusive
D.	intensive
Answer» A. Syndicated

discuss

17.	Medical treatment with ayurvedic massage is an example of
A.	Pure tangible good
B.	hybrid
C.	pure service
D.	none of these
Answer» C. pure service

discuss

18.	Which of the following is not an element of service marketing mix?
A.	People
B.	packaging
C.	process
D.	physical evidence
Answer» A. People

discuss

19.	Which of the following is against marketing concept ?
A.	Demarketing
B.	meta marketing
C.	mass marketing
D.	mega marketing
Answer» A. Demarketing

discuss

20.	______________ is also called ambush marketing.
A.	Event marketing
B.	morph marketing
C.	guerilla marketing
D.	none of these
Answer» A. Event marketing

discuss

21.	The term ______________ Marketing was coined by Steven Jurvetson in 1997.
A.	Word of mouth
B.	viral
C.	guerilla
D.	morph
Answer» B. viral

discuss

22.	______________ is the marketing of a social message with a view to change behavior of people's habit.
A.	Green marketing
B.	Social marketing
C.	Gaimatias marketing
D.	none of these
Answer» B. Social marketing

discuss

23.	Utilizing electronic medium in everyday business activities is known as
A.	E-marketing
B.	E-business
C.	E-commerce
D.	none of these
Answer» B. E-business

discuss

24.	______________ can be defined as convergence of branding, information dissemination and sales transactions all in one place.
A.	E-advertising
B.	E-branding
C.	E-commerce
D.	E-marketing
Answer» A. E-advertising

discuss

25.	Which of the following is not a risk in internet based transaction
A.	eavesdropping
B.	spoofing
C.	encryption
D.	unauthorized action
Answer» C. encryption

discuss

26.	______________ is not an e-payment media.
A.	Credit card
B.	Debit card
C.	Electronic cheque
D.	Wallet
Answer» D. Wallet

discuss

27.	Which of the following is not a type of e-payment system.
A.	ETB
B.	EFT
C.	E-cash
D.	None of these
Answer» D. None of these

discuss

28.	______________ Is a specialized form of online identity theft.
A.	Spoofing
B.	Unauthorized disclosure
C.	Eavesdropping
D.	Phishing
Answer» D. Phishing

discuss

29.	______________ is a computer crime in which criminal breaks into a computer system for exploring details of information etc.
A.	Hacking
B.	Spoofing
C.	Eavesdropping
D.	Phishing
Answer» A. Hacking

discuss

30.	All forces or factors that effect marketing policies, decisions and operations of a business constitute ______________
A.	Marketing mix
B.	Marketing environment
C.	Marketing control
D.	None of these
Answer» B. Marketing environment

discuss

31.	Markets which are organized and regulated by statutory measure are
A.	Regulated markets
B.	Unregulated markets
C.	World market
D.	None of these
Answer» A. Regulated markets

discuss

32.	Market where shares, debentures, bonds etc of companies are bought and sold.
A.	Money market
B.	Foreign exchange market
C.	Stock market
D.	None of these
Answer» C. Stock market

discuss

33.	Profit through Customer Satisfaction Is aimed in ______________ Concept
A.	Production
B.	Holistic
C.	Marketing
D.	Selling
Answer» C. Marketing

discuss

34.	A person who purchases a product or service either for his own consumption or for others is known as ______________
A.	Buyer
B.	Customer
C.	Consumer
D.	None of these
Answer» B. Customer

discuss

35.	Sub-dividing of market into homogeneous sub-sections of customers is known as
A.	Target marketing
B.	Market segmentation
C.	Product differentiation
D.	None of these
Answer» B. Market segmentation

discuss

36.	Serving a small market not served by competitors is known as ______________
A.	Local marketing
B.	Niche marketing
C.	Segment marketing
D.	Individual marketing
Answer» B. Niche marketing

discuss

37.	The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called
A.	Target marketing
B.	Market segmentation
C.	Product differentiation
D.	None of these
Answer» A. Target marketing

discuss

38.	Using the names of company's powerful brands for line extentions is ______________
A.	Positioning by Product Attributes and Benefits
B.	Positioning by Brand Endorsement
C.	Positioning by use, Occasion and Time
D.	Positioning by Corporate Identity
Answer» B. Positioning by Brand Endorsement

discuss

39.	Products seen as only suitable in one single market
A.	Local Products
B.	Multinational Products
C.	International Products
D.	Global Products
Answer» A. Local Products

discuss

40.	The only revenue producing element in the marketing mix is.
A.	Product
B.	Price
C.	Place
D.	Promotion
Answer» B. Price

discuss

41.	Yellow goods include ______________ goods.
A.	Red & white
B.	White & brown
C.	Orange & red
D.	White & orange
Answer» B. White & brown

discuss

42.	Rising profits is a feature of ______________ stage of PLC.
A.	Growth
B.	Introduction
C.	Maturity
D.	Saturation
Answer» A. Growth

discuss

43.	The set of all the products a firm made available to consumers buy is called.
A.	Product line
B.	Product mix
C.	Product category
D.	None of these
Answer» A. Product line

discuss

44.	The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis
A.	Predatory Pricing
B.	Economy Pricing
C.	Psychological Pricing
D.	Penetration Pricing
Answer» D. Penetration Pricing

discuss

45.	A price reduction to buyers who pay their bills promptly is called.
A.	Trade discount
B.	Cash discount
C.	Seasonal discount
D.	Quality discount
Answer» B. Cash discount

discuss

46.	The strategy of using as many out lets as possible is called
A.	Intensive distribution
B.	Cohesive distribution
C.	Wide distribution
D.	All of these
Answer» A. Intensive distribution

discuss

47.	Which of the following is not a non store retailing ?
A.	Kiosk marketing
B.	retail chains
C.	Direct marketing
D.	telemarketing
Answer» D. telemarketing

discuss

48.	______________ factor is not considered as an important one while selecting channel of distribution
A.	Product
B.	Market factor
C.	Colour
D.	None of these
Answer» C. Colour

discuss

49.	______________ are generally food stores that are much smaller in size than in supermarkets.
A.	Convenient store
B.	Discount store
C.	Specialty store
D.	None of these
Answer» A. Convenient store

discuss

50.	______________ advertisement stresses on comparative features of two brands
A.	Comparative advertisement
B.	Complimentary advertisement
C.	Niche advertisement
D.	None of these
Answer» A. Comparative advertisement

discuss

190+ Marketing Management 3 Solved MCQs

In a small market ______________ is better

Direct marketing is found more suitable to which of the following products?

______________ is not a vertically integrated channel

______________ is not included in the product factor

If goods directly move from producer to consumer, it is known as

Selling includes ______________

______________ is not a step in advertising campaign

______________ is not a consumer promotion scheme

Dealer promotion is also known as

The process of direct communication between the sales person and a prospect is called

______________ is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.

A major portion of the rural population consists of ______________ income groups.

General rural markets where rural /tribal people gather once or twice a week on a fixed day to exchange/to sell their produce is called ______________

Permanent rural market with continuous trading activity is called ______________

Rural consumers are ______________

Smaller companies tying up with leading companies to distribute through its network is known as ______________ Distribution.

Medical treatment with ayurvedic massage is an example of

Which of the following is not an element of service marketing mix?

Which of the following is against marketing concept ?

______________ is also called ambush marketing.

The term ______________ Marketing was coined by Steven Jurvetson in 1997.

______________ is the marketing of a social message with a view to change behavior of people's habit.

Utilizing electronic medium in everyday business activities is known as

______________ can be defined as convergence of branding, information dissemination and sales transactions all in one place.

Which of the following is not a risk in internet based transaction

______________ is not an e-payment media.

Which of the following is not a type of e-payment system.

______________ Is a specialized form of online identity theft.

______________ is a computer crime in which criminal breaks into a computer system for exploring details of information etc.

All forces or factors that effect marketing policies, decisions and operations of a business constitute ______________

Markets which are organized and regulated by statutory measure are

Market where shares, debentures, bonds etc of companies are bought and sold.

Profit through Customer Satisfaction Is aimed in ______________ Concept

A person who purchases a product or service either for his own consumption or for others is known as ______________

Sub-dividing of market into homogeneous sub-sections of customers is known as

Serving a small market not served by competitors is known as ______________

The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called

Using the names of company's powerful brands for line extentions is ______________

Products seen as only suitable in one single market

The only revenue producing element in the marketing mix is.

Yellow goods include ______________ goods.

Rising profits is a feature of ______________ stage of PLC.

The set of all the products a firm made available to consumers buy is called.

The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis

A price reduction to buyers who pay their bills promptly is called.

The strategy of using as many out lets as possible is called

Which of the following is not a non store retailing ?

______________ factor is not considered as an important one while selecting channel of distribution

______________ are generally food stores that are much smaller in size than in supermarkets.

______________ advertisement stresses on comparative features of two brands