190+ Marketing Management 3 Solved MCQs

Chapters

74

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1.	In a small market ______________ is better
A.	Three level channel
B.	Two level channel
C.	Direct marketing
D.	All of these
Answer» C. Direct marketing

discuss

2.	Direct marketing is found more suitable to which of the following products?
A.	Agriculture products
B.	TV
C.	Shoes
D.	Vacuum cleaner
Answer» D. Vacuum cleaner

discuss

3.	______________ is not a vertically integrated channel
A.	Admininisterd
B.	Contractual
C.	Corporate
D.	None of these
Answer» D. None of these

discuss

4.	______________ is not included in the product factor
A.	Physical nature
B.	Technical nature
C.	Suitability
D.	None of these
Answer» C. Suitability

discuss

5.	If goods directly move from producer to consumer, it is known as
A.	One level channel
B.	Zero level channel
C.	Two level channel
D.	None of these
Answer» B. Zero level channel

discuss

6.	Selling includes ______________
A.	Advertising
B.	Transfer of title from the seller to the buyer
C.	Sales promotion
D.	None of these
Answer» B. Transfer of title from the seller to the buyer

discuss

7.	______________ is not a step in advertising campaign
A.	Market analysis
B.	Determining ad Objectives
C.	Selecting ad media
D.	Supply of goods
Answer» D. Supply of goods

discuss

8.	______________ is not a consumer promotion scheme
A.	Samples
B.	Advertising material
C.	Coupons
D.	Rebates
Answer» B. Advertising material

discuss

9.	Dealer promotion is also known as
A.	Trade promotion
B.	Goods promotion
C.	Commerce promotion
D.	None of these
Answer» A. Trade promotion

discuss

10.	The process of direct communication between the sales person and a prospect is called
A.	Personal selling
B.	Direct marketing
C.	Advertising
D.	None of these
Answer» A. Personal selling

discuss

11.	______________ is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.
A.	Matter
B.	ad medium
C.	ad copy
D.	none of these
Answer» C. ad copy

discuss

12.	A major portion of the rural population consists of ______________ income groups.
A.	Low
B.	high
C.	medium
D.	all of these
Answer» A. Low

discuss

13.	General rural markets where rural /tribal people gather once or twice a week on a fixed day to exchange/to sell their produce is called ______________
A.	Regular periodic market
B.	Seasonal market
C.	Daily market
D.	Rural market
Answer» A. Regular periodic market

discuss

14.	Permanent rural market with continuous trading activity is called ______________
A.	Regular periodic market
B.	Seasonal market
C.	Daily market
D.	Rural market
Answer» C. Daily market

discuss

15.	Rural consumers are ______________
A.	Price sensitive
B.	less price sensitive
C.	quality conscious
D.	none of these
Answer» A. Price sensitive

discuss

16.	Smaller companies tying up with leading companies to distribute through its network is known as ______________ Distribution.
A.	Syndicated
B.	selective
C.	exclusive
D.	intensive
Answer» A. Syndicated

discuss

17.	Medical treatment with ayurvedic massage is an example of
A.	Pure tangible good
B.	hybrid
C.	pure service
D.	none of these
Answer» C. pure service

discuss

18.	Which of the following is not an element of service marketing mix?
A.	People
B.	packaging
C.	process
D.	physical evidence
Answer» A. People

discuss

19.	Which of the following is against marketing concept ?
A.	Demarketing
B.	meta marketing
C.	mass marketing
D.	mega marketing
Answer» A. Demarketing

discuss

20.	______________ is also called ambush marketing.
A.	Event marketing
B.	morph marketing
C.	guerilla marketing
D.	none of these
Answer» A. Event marketing

discuss

21.	The term ______________ Marketing was coined by Steven Jurvetson in 1997.
A.	Word of mouth
B.	viral
C.	guerilla
D.	morph
Answer» B. viral

discuss

22.	______________ is the marketing of a social message with a view to change behavior of people's habit.
A.	Green marketing
B.	Social marketing
C.	Gaimatias marketing
D.	none of these
Answer» B. Social marketing

discuss

23.	Utilizing electronic medium in everyday business activities is known as
A.	E-marketing
B.	E-business
C.	E-commerce
D.	none of these
Answer» B. E-business

discuss

24.	______________ can be defined as convergence of branding, information dissemination and sales transactions all in one place.
A.	E-advertising
B.	E-branding
C.	E-commerce
D.	E-marketing
Answer» A. E-advertising

discuss

25.	Which of the following is not a risk in internet based transaction
A.	eavesdropping
B.	spoofing
C.	encryption
D.	unauthorized action
Answer» C. encryption

discuss

26.	______________ is not an e-payment media.
A.	Credit card
B.	Debit card
C.	Electronic cheque
D.	Wallet
Answer» D. Wallet

discuss

27.	Which of the following is not a type of e-payment system.
A.	ETB
B.	EFT
C.	E-cash
D.	None of these
Answer» D. None of these

discuss

28.	______________ Is a specialized form of online identity theft.
A.	Spoofing
B.	Unauthorized disclosure
C.	Eavesdropping
D.	Phishing
Answer» D. Phishing

discuss

29.	______________ is a computer crime in which criminal breaks into a computer system for exploring details of information etc.
A.	Hacking
B.	Spoofing
C.	Eavesdropping
D.	Phishing
Answer» A. Hacking

discuss

30.	All forces or factors that effect marketing policies, decisions and operations of a business constitute ______________
A.	Marketing mix
B.	Marketing environment
C.	Marketing control
D.	None of these
Answer» B. Marketing environment

discuss

31.	Markets which are organized and regulated by statutory measure are
A.	Regulated markets
B.	Unregulated markets
C.	World market
D.	None of these
Answer» A. Regulated markets

discuss

32.	Market where shares, debentures, bonds etc of companies are bought and sold.
A.	Money market
B.	Foreign exchange market
C.	Stock market
D.	None of these
Answer» C. Stock market

discuss

33.	Profit through Customer Satisfaction Is aimed in ______________ Concept
A.	Production
B.	Holistic
C.	Marketing
D.	Selling
Answer» C. Marketing

discuss

34.	A person who purchases a product or service either for his own consumption or for others is known as ______________
A.	Buyer
B.	Customer
C.	Consumer
D.	None of these
Answer» B. Customer

discuss

35.	Sub-dividing of market into homogeneous sub-sections of customers is known as
A.	Target marketing
B.	Market segmentation
C.	Product differentiation
D.	None of these
Answer» B. Market segmentation

discuss

36.	Serving a small market not served by competitors is known as ______________
A.	Local marketing
B.	Niche marketing
C.	Segment marketing
D.	Individual marketing
Answer» B. Niche marketing

discuss

37.	The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called
A.	Target marketing
B.	Market segmentation
C.	Product differentiation
D.	None of these
Answer» A. Target marketing

discuss

38.	Using the names of company's powerful brands for line extentions is ______________
A.	Positioning by Product Attributes and Benefits
B.	Positioning by Brand Endorsement
C.	Positioning by use, Occasion and Time
D.	Positioning by Corporate Identity
Answer» B. Positioning by Brand Endorsement

discuss

39.	Products seen as only suitable in one single market
A.	Local Products
B.	Multinational Products
C.	International Products
D.	Global Products
Answer» A. Local Products

discuss

40.	The only revenue producing element in the marketing mix is.
A.	Product
B.	Price
C.	Place
D.	Promotion
Answer» B. Price

discuss

41.	Yellow goods include ______________ goods.
A.	Red & white
B.	White & brown
C.	Orange & red
D.	White & orange
Answer» B. White & brown

discuss

42.	Rising profits is a feature of ______________ stage of PLC.
A.	Growth
B.	Introduction
C.	Maturity
D.	Saturation
Answer» A. Growth

discuss

43.	The set of all the products a firm made available to consumers buy is called.
A.	Product line
B.	Product mix
C.	Product category
D.	None of these
Answer» A. Product line

discuss

44.	The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis
A.	Predatory Pricing
B.	Economy Pricing
C.	Psychological Pricing
D.	Penetration Pricing
Answer» D. Penetration Pricing

discuss

45.	A price reduction to buyers who pay their bills promptly is called.
A.	Trade discount
B.	Cash discount
C.	Seasonal discount
D.	Quality discount
Answer» B. Cash discount

discuss

46.	The strategy of using as many out lets as possible is called
A.	Intensive distribution
B.	Cohesive distribution
C.	Wide distribution
D.	All of these
Answer» A. Intensive distribution

discuss

47.	Which of the following is not a non store retailing ?
A.	Kiosk marketing
B.	retail chains
C.	Direct marketing
D.	telemarketing
Answer» D. telemarketing

discuss

48.	______________ factor is not considered as an important one while selecting channel of distribution
A.	Product
B.	Market factor
C.	Colour
D.	None of these
Answer» C. Colour

discuss

49.	______________ are generally food stores that are much smaller in size than in supermarkets.
A.	Convenient store
B.	Discount store
C.	Specialty store
D.	None of these
Answer» A. Convenient store

discuss

50.	______________ advertisement stresses on comparative features of two brands
A.	Comparative advertisement
B.	Complimentary advertisement
C.	Niche advertisement
D.	None of these
Answer» A. Comparative advertisement

discuss

51.	A good catchy phrase used and repeated often in an advertisement is ______________
A.	Idea
B.	Brand name
C.	Trade mark
D.	Slogans
Answer» D. Slogans

discuss

52.	Which of the following is not an element of promotion mix
A.	Advertisement
B.	Branding
C.	Personal selling
D.	Sales promotion
Answer» B. Branding

discuss

53.	The strategy of choosing one attribute to excel to create competitive advantage is known as
A.	Under positioning
B.	Unique selling proposition
C.	Over positioning
D.	None of these
Answer» B. Unique selling proposition

discuss

54.	AIDAS stands for
A.	Attention, Interest, Desire, Action, Satisfaction
B.	Action, Interest, Decision , Attention, Service
C.	Attention, Interest, Attitude, Action, Satisfaction
D.	None of these
Answer» A. Attention, Interest, Desire, Action, Satisfaction

discuss

55.	Which of the following is a major advantage of personal selling ?
A.	targeted message
B.	reach and frequency
C.	more sales
D.	none of these
Answer» A. targeted message

discuss

56.	Blue revolution refers to
A.	Aquaculture
B.	milk
C.	poultry
D.	none of these
Answer» A. Aquaculture

discuss

57.	Profiling the rural market is a part of ______________ stage of rural marketing strategy.
A.	Planning
B.	execution
C.	feedback
D.	none of these
Answer» A. Planning

discuss

58.	Services are ______________
A.	Intangible
B.	perishable
C.	both a & b
D.	none of these
Answer» A. Intangible

discuss

59.	Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?
A.	Frequency marketing
B.	event marketing
C.	viral marketing
D.	none of these
Answer» A. Frequency marketing

discuss

60.	The basic objective behind the ______________ is to add value to the product significantly for winning the customers' loyalty.
A.	Event marketing
B.	morph marketing
C.	guerilla marketing
D.	none of these
Answer» B. morph marketing

discuss

61.	An airline working with a tour operator or a hotel group is an example of ______________ marketing
A.	Partnership
B.	viral
C.	guerilla
D.	morph
Answer» A. Partnership

discuss

62.	The marketing side of E-commerce is known as ______________.
A.	E-marketing
B.	E-business
C.	Interactive marketing
D.	none of these
Answer» A. E-marketing

discuss

63.	Which of the following is importance of e-marketing?
A.	sell
B.	serve
C.	sizzle
D.	all of these
Answer» D. all of these

discuss

64.	The financial exchange that takes place online between buyers and sellers is known as
A.	E-branding
B.	E-marketing
C.	E-advertisement
D.	E-payment system
Answer» D. E-payment system

discuss

65.	______________ involves some one masquerading as someone else.
A.	Spoofing
B.	Unauthorized action
C.	Eavesdropping
D.	Phishing
Answer» A. Spoofing

discuss

66.	______________ can be used to minimize the risk of security breaches or viruses.
A.	Firewall
B.	Backups
C.	Encryption
D.	Digital signature
Answer» A. Firewall

discuss

67.	The group of elements price, product, promotion and place constitute
A.	market mix
B.	marketing mix
C.	product mix
D.	promotion mix
Answer» B. marketing mix

discuss

68.	Branding is a function of ______________
A.	Research
B.	Exchange
C.	Physical supply
D.	Facilitating
Answer» D. Facilitating

discuss

69.	Market where money is lend and borrowed
A.	Money market
B.	Foreign exchange market
C.	Stock market
D.	None of these
Answer» A. Money market

discuss

70.	Marketing is important to
A.	Economy
B.	Companies
C.	Consumers
D.	All of these
Answer» D. All of these

discuss

71.	Which of the following is not included in the micro environment
A.	Suppliers
B.	Publics
C.	Economic
D.	Customers
Answer» C. Economic

discuss

72.	"We guarantee every product we sell" appeal to ______________ motive
A.	Curosity
B.	Variety
C.	Quality
D.	Comfort
Answer» C. Quality

discuss

73.	The concentration of all marketing efforts on one selected segment within the total market.
A.	Undifferentiated Marketing
B.	Differentiated Marketing
C.	Concentrated Marketing
D.	Customised or Personalised Marketing
Answer» C. Concentrated Marketing

discuss

74.	An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
A.	Total market approach
B.	Concentration approach
C.	Multi-segment approach
D.	None of these
Answer» C. Multi-segment approach

discuss

75.	Anything that has the ability to satisfy a consumer need is known as ______________
A.	Price
B.	Package
C.	Product
D.	Promotion
Answer» A. Price

discuss

76.	Market where demand for goods is greater than supply.
A.	Buyers market
B.	Sellers market
C.	Retail market
D.	Wholesale market
Answer» B. Sellers market

discuss

77.	Marketing Environment is
A.	Largely uncontrollable
B.	Changing fast
C.	Influencing marketing decisions
D.	All of these
Answer» D. All of these

discuss

78.	Social class is an element of ______________ factor
A.	Social
B.	Cultural
C.	Personal
D.	Economic
Answer» B. Cultural

discuss

79.	Civil engineers designing flats, villas, bridges etc.are an example of.
A.	Undifferentiated Marketing
B.	Differentiated Marketing
C.	Concentrated Marketing
D.	Customised or Personalised Marketing
Answer» D. Customised or Personalised Marketing

discuss

80.	Positioning by emphasising the special attributes and benefits of the product is known as ______________
A.	Positioning by Product Attributes and Benefits
B.	Positioning by Brand Endorsement
C.	Positioning by use, Occasion and Time
D.	Positioning by Corporate Identity
Answer» A. Positioning by Product Attributes and Benefits

discuss

81.	Products designed to meet global segments
A.	Local Products
B.	Multinational Products
C.	International Products
D.	Global Products
Answer» D. Global Products

discuss

82.	Which of the following is not a component of brand equity.
A.	Brand awareness
B.	Brand association
C.	Brand loyality
D.	Brand cohorts
Answer» D. Brand cohorts

discuss

83.	American expression for fast moving consumer goods is ______________ goods.
A.	Brown
B.	White
C.	Red
D.	Orange
Answer» C. Red

discuss

84.	After sales service is part of.
A.	Core product
B.	Augmented product
C.	Tangible product
D.	None of these
Answer» B. Augmented product

discuss

85.	Which of the following is not a factor influensing pricing policy
A.	Cost
B.	Competitors
C.	Business objectives
D.	None of these
Answer» D. None of these

discuss

86.	Departmental store is an example of
A.	Second hand goods seller
B.	Large scale retailer
C.	Multiple shop
D.	None of these
Answer» B. Large scale retailer

discuss

87.	______________ means the set of marketing intermediaries through which the goods flow from the producer to consumer.
A.	Channel of distribution
B.	Direct marketing
C.	Intensive distribution
D.	None of these
Answer» A. Channel of distribution

discuss

88.	The three major types of non store retailing are direct selling, direct marketing and ______________
A.	Automatic vending
B.	Self service store
C.	Retail chain
D.	None of these
Answer» A. Automatic vending

discuss

89.	If marketing is done through information and ordering machine placed in stores, it is known as
A.	Kiosk marketing
B.	Television marketing
C.	Tele marketing
D.	All of these
Answer» A. Kiosk marketing

discuss ⁽¹⁾

90.	______________ is not a commercial advertising
A.	Consumer ad
B.	Industrial ad
C.	Trade ad
D.	Shortage ad
Answer» D. Shortage ad

discuss

91.	In ______________ appeals are emotional
A.	Consumer promotion
B.	Advertising
C.	Dealer Promotion
D.	All of these
Answer» B. Advertising

discuss

92.	Which of the following is not a main objective of personal selling ?
A.	generate sales
B.	build awareness and appreciation for the product
C.	create personal contact
D.	none of these
Answer» D. none of these

discuss

93.	White revolution refers to
A.	Aquaculture
B.	Milk
C.	poultry
D.	none of these
Answer» B. Milk

discuss ⁽¹⁾

94.	Which of the following is not a services?
A.	Hospital
B.	banking
C.	insurance
D.	none of these
Answer» D. none of these

discuss

95.	Which of the following is not an element of Social marketing mix?
A.	Product
B.	Price
C.	Distribution
D.	People
Answer» D. People

discuss

96.	Word of mouth marketing through electronic channels like email, internet etc is known as ______________.
A.	Internet
B.	digital
C.	email
D.	viral
Answer» D. viral

discuss

97.	EFT means
A.	Electronic fund transfer
B.	Efficient fund transfer
C.	Eligible fund transfer
D.	None of these
Answer» A. Electronic fund transfer

discuss

98.	The concentration of all marketing efforts on one selected segment within the total market.
A.	Undifferentiated Marketing
B.	Differentiated Marketing
C.	Concentrated Marketing
D.	Customised or Personalised Marketing
Answer» C. Concentrated Marketing

discuss

99.	An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
A.	Total market approach
B.	Concentration approach
C.	Multi-segment approach
D.	None of these
Answer» C. Multi-segment approach

discuss

100.	Brands owned and developed by producers are known as
A.	Manufacturer brands
B.	Individual brands
C.	Family brands
D.	Dealer
Answer» A. Manufacturer brands

discuss

190+ Marketing Management 3 Solved MCQs

In a small market ______________ is better

Direct marketing is found more suitable to which of the following products?

______________ is not a vertically integrated channel

______________ is not included in the product factor

If goods directly move from producer to consumer, it is known as

Selling includes ______________

______________ is not a step in advertising campaign

______________ is not a consumer promotion scheme

Dealer promotion is also known as

The process of direct communication between the sales person and a prospect is called

______________ is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.

A major portion of the rural population consists of ______________ income groups.

General rural markets where rural /tribal people gather once or twice a week on a fixed day to exchange/to sell their produce is called ______________

Permanent rural market with continuous trading activity is called ______________

Rural consumers are ______________

Smaller companies tying up with leading companies to distribute through its network is known as ______________ Distribution.

Medical treatment with ayurvedic massage is an example of

Which of the following is not an element of service marketing mix?

Which of the following is against marketing concept ?

______________ is also called ambush marketing.

The term ______________ Marketing was coined by Steven Jurvetson in 1997.

______________ is the marketing of a social message with a view to change behavior of people's habit.

Utilizing electronic medium in everyday business activities is known as

______________ can be defined as convergence of branding, information dissemination and sales transactions all in one place.

Which of the following is not a risk in internet based transaction

______________ is not an e-payment media.

Which of the following is not a type of e-payment system.

______________ Is a specialized form of online identity theft.

______________ is a computer crime in which criminal breaks into a computer system for exploring details of information etc.

All forces or factors that effect marketing policies, decisions and operations of a business constitute ______________

Markets which are organized and regulated by statutory measure are

Market where shares, debentures, bonds etc of companies are bought and sold.

Profit through Customer Satisfaction Is aimed in ______________ Concept

A person who purchases a product or service either for his own consumption or for others is known as ______________

Sub-dividing of market into homogeneous sub-sections of customers is known as

Serving a small market not served by competitors is known as ______________

The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called

Using the names of company's powerful brands for line extentions is ______________

Products seen as only suitable in one single market

The only revenue producing element in the marketing mix is.

Yellow goods include ______________ goods.

Rising profits is a feature of ______________ stage of PLC.

The set of all the products a firm made available to consumers buy is called.

The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis

A price reduction to buyers who pay their bills promptly is called.

The strategy of using as many out lets as possible is called

Which of the following is not a non store retailing ?

______________ factor is not considered as an important one while selecting channel of distribution

______________ are generally food stores that are much smaller in size than in supermarkets.

______________ advertisement stresses on comparative features of two brands

A good catchy phrase used and repeated often in an advertisement is ______________

Which of the following is not an element of promotion mix

The strategy of choosing one attribute to excel to create competitive advantage is known as

AIDAS stands for

Which of the following is a major advantage of personal selling ?

Blue revolution refers to

Profiling the rural market is a part of ______________ stage of rural marketing strategy.

Services are ______________

Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?

The basic objective behind the ______________ is to add value to the product significantly for winning the customers' loyalty.

An airline working with a tour operator or a hotel group is an example of ______________ marketing

The marketing side of E-commerce is known as ______________.

Which of the following is importance of e-marketing?

The financial exchange that takes place online between buyers and sellers is known as

______________ involves some one masquerading as someone else.

______________ can be used to minimize the risk of security breaches or viruses.

The group of elements price, product, promotion and place constitute

Branding is a function of ______________

Market where money is lend and borrowed

Marketing is important to

Which of the following is not included in the micro environment

"We guarantee every product we sell" appeal to ______________ motive

The concentration of all marketing efforts on one selected segment within the total market.

An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.

Anything that has the ability to satisfy a consumer need is known as ______________

Market where demand for goods is greater than supply.

Marketing Environment is

Social class is an element of ______________ factor

Civil engineers designing flats, villas, bridges etc.are an example of.