position or identify itself or its product.

Related MCQs

• When the promotional mix for a product is affected by the path the product takes from the
• Advertising for which product is not allowed:
• Out of 4Ps in marketing mix three are product, promotion and price, which is the 4th P
• The approach of using an established brand to launch a new product is          
• container or wrapper for a product.
• associations and its personality.