Instrument’s ability to accurately measure variability in stimuli or response is known as

Related MCQs

• Measurement that involves monitoring a respondent’s involuntary responses to marketing stimuli via the use of electrodes and other equipment is called
• ………. Is the process by which response categories are summarized by numerals or other symbols?
• ……….. often is used to measure causality.
• ……….. is the most common measure of central tendency.
• The act of providing a measure of a concept is referred to as…………
• Stability of a measure is tested through ………method
• a researcher uses paired comparison scaling techniques to measure consumer preference between 7 brands of toilet soaps . He will present…………pairs of brands to the respondents.
• ……..is the generation of a continuum upon which measure objects are located
• ………. Is a measure of central tendency?
• If the measure of correlation is zero it indicates ……….. Correlation