Consider the following statements: Statement 1: Print media is the oldest and basic forms of mass communication. Statement 2: Print media can make a faster delivery than broadcast media)

Related MCQs

• Consider the following statements: Statement 1: Media planning refers to series of decision involving delivery of messages to the target audience Statement 2: The central theme of media planning is message dissemination.
• Consider the following statements: Statement 1: Media planning starts with analysis target audience Statement 2: Media strategy is concerned with the selection of appropriate media)
• Consider the following statements: Statement 1: Two major dimensions of advertising are message creation and message dissemination Statement 2: Message creation is meaningful once the advertisement is created.
• Consider the following statements: Statement 1: Point of purchase advertising refers to advertising at the place and time of purchase Statement 2: It is similar to window dressing.
• Consider the following statements: Statement 1: Post testing is an evaluation conducted to know whether a proposed ad campaign is appealing to target group Statement 2: It is also known as copy testing.
• Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?
• Avon, Amway, and Tupperware use which of the following forms of channel distribution?
• Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms?
• Consumer promotion, trade promotion and ____ are the three forms of sales promotion
• A series of actions that media planners take to attain the media objectives