McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Business Administration (BBA) .
| 1. |
Which of the following is not a typical supply chain member? |
| A. | reseller |
| B. | wholesaler |
| C. | retailer's creditor |
| D. | producer |
| Answer» D. producer | |
| 2. |
When suppliers, distributors, and customers partner with each other to improve performance of the entire system, they are participating in a………….. |
| A. | supply and demand chain |
| B. | supply chain |
| C. | channel of distribution |
| D. | value delivery network |
| Answer» D. value delivery network | |
| 3. |
A company's channel decisions directly affect every ………… |
| A. | competitor's actions |
| B. | marketing decision |
| C. | channel member |
| D. | employee in the channel |
| Answer» B. marketing decision | |
| 4. |
From the economic system’spoint of view ,the role of marketing intermediaries is to transform the assortment of products made by producers in to the assortment of products wanted by……………. |
| A. | consumers |
| B. | distributors. |
| C. | marketers |
| D. | manufacturers |
| Answer» A. consumers | |
| 5. |
Intermediaries play an important role in matching . |
| A. | supply and demand |
| B. | product to region |
| C. | information and promotion |
| D. | manufacturer to product |
| Answer» A. supply and demand | |
| 6. |
Which of the following is not a key function that intermediaries play in completing transactions? |
| A. | negotiation |
| B. | information |
| C. | negotiation |
| D. | financing |
| Answer» D. financing | |
| 7. |
In marketing terms, we say that the number of intermediary levels indicates the …………of a channel. |
| A. | complexity |
| B. | length |
| C. | involvement |
| D. | width |
| Answer» B. length | |
| 8. |
An advantage of a channel of distribution over selling direct to consumers is that each channel member plays a ………….in the channel. |
| A. | disciplinary role |
| B. | decisional role |
| C. | specialized role |
| D. | time –saving part |
| Answer» C. specialized role | |
| 9. |
Historically, conventional channels have lacked the leadership to………. |
| A. | assign channel member roles and attain efficiency |
| B. | attain efficiency and assign member roles |
| C. | set standard pricing and promotions |
| D. | assign member roles and manage conflict |
| Answer» D. assign member roles and manage conflict | |
| 10. |
A Channel consisting of one or more independent producers, wholesalers or retailers that are seeking to maximize their own profits even at the expense of profits for the channel as a whole is a…………… |
| A. | vertical distribution structure |
| B. | vertical marketing system |
| C. | conventional distribution channel |
| D. | independent channel allocation |
| Answer» C. conventional distribution channel | |
| 11. |
A corporate VMS has the advantage of controlling the entire distribution chain under………… |
| A. | single ownership |
| B. | a profit-maximizing strategic plan |
| C. | a few intermediaries |
| D. | mass distribution |
| Answer» A. single ownership | |
| 12. |
A distinguishing feature of a contractual VMS is that coordination and conflict management among the independent members of the channel are attained through……………. |
| A. | contractual agreements |
| B. | working partnerships |
| C. | oral agreements |
| D. | limited liability corporations. |
| Answer» A. contractual agreements | |
| 13. |
Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of one or a few dominant channel members? |
| A. | administered vms |
| B. | horizontal marketing system |
| C. | corporate vms |
| D. | conventional marketing channel . |
| Answer» A. administered vms | |
| 14. |
Hybrid marketing systems are also called………… . |
| A. | multichannel distribution systems |
| B. | horizontal multichannel systems |
| C. | administered franchises |
| D. | dual distribution systems |
| Answer» A. multichannel distribution systems | |
| 15. |
The major disadvantage of a multichannel system is that it is harder to control and it can generate………… |
| A. | fewer domestic sales |
| B. | less net profit |
| C. | declining employee morale |
| D. | greater conflict |
| Answer» D. greater conflict | |
| 16. |
In many industries,traditional intermediaries are dropping by the wayside because of changes in ……………and the growth of …………….marketing. |
| A. | technology;direct and online |
| B. | franchise structure;independent |
| C. | federal laws;business-to business |
| D. | state and local laws;target |
| Answer» A. technology;direct and online | |
| 17. |
Which of the following should be the first step in designing a marketing channel? |
| A. | identifying what consumers want from the channel |
| B. | evaluating intermediaries |
| C. | analyzing channel alternatives |
| D. | identifying channel objectives |
| Answer» A. identifying what consumers want from the channel | |
| 18. |
Companies should state their channel objectives in terms of targeted levels …… |
| A. | customer service |
| B. | efficiency and reduced conflict |
| C. | profitability |
| D. | fair prices |
| Answer» A. customer service | |
| 19. |
Which type of product might require a more direct marketing channel to avoid delays and too much handling? |
| A. | products in their maturity stage |
| B. | perishable products |
| C. | high-priced products |
| D. | lower-priced products |
| Answer» B. perishable products | |
| 20. |
Sometimes a producer chooses only a few dealers in a territory to distribute its products or services.Generally these dealers are given a right to………….. |
| A. | corporate |
| B. | administered |
| C. | intensive |
| D. | exclusive. |
| Answer» D. exclusive. | |
| 21. |
Channel members should be evaluated using all of the following criteria except which one? |
| A. | control |
| B. | economic factors |
| C. | adaptive criteria |
| D. | channel leadership |
| Answer» D. channel leadership | |
| 22. |
It is common for international marketers to………. their channel strategies for each country. |
| A. | adapt |
| B. | seek approval for |
| C. | restrict |
| D. | extend |
| Answer» A. adapt | |
| 23. |
Marketing channel management calls for selecting, managing,……… , and evaluating channel members over time. |
| A. | reinstating |
| B. | motivating |
| C. | reducing conflict |
| D. | reducing waste |
| Answer» B. motivating | |
| 24. |
Most companies practice strong PRM to forge long-term relationships with channel members.what does PRM stands for? |
| A. | personal roster maintenance |
| B. | partner relationship management |
| C. | potential relationship management |
| D. | primary relationship management |
| Answer» B. partner relationship management | |
| 25. |
Marketing logistics involves getting the right product to the right customer in the right place at the right time. Which one of the following is not included in this process? |
| A. | implementing the plan for the flow of goods and services |
| B. | gathering customer's ideas for new products |
| C. | planning the physical flow of goods and services |
| D. | controlling the physical flow of goods, services, and information |
| Answer» B. gathering customer's ideas for new products | |
| 26. |
Which of the following is not an area of responsibility for a logistics manager? |
| A. | warehousing |
| B. | inventory |
| C. | information systems |
| D. | marketing |
| Answer» D. marketing | |
| 27. |
To reduce inventory management costs, many companies use a system called…………, which involves carrying only small inventories of parts or merchandise,often only enough for a few days of operation. |
| A. | limited inventory logistics |
| B. | supply chain management |
| C. | reduction-inventory management |
| D. | just-in-time logistics |
| Answer» D. just-in-time logistics | |
| 28. |
Which of the following transportation modes is used for digital products? |
| A. | ship |
| B. | rail |
| C. | air |
| D. | the internet |
| Answer» D. the internet | |
| 29. |
Companies manage their supply chains through………… . |
| A. | skilled operators |
| B. | information |
| C. | transportation modes |
| D. | the internet |
| Answer» B. information | |
| 30. |
Julie Newmar recognizes that her company needs to provide better customer service and trim distribution costs through teamwork, both inside the company and among all marketing channel organizations. Julie will begin the practice of……….. |
| A. | customer relationship management |
| B. | horizontal marketing system management |
| C. | supply chain management |
| D. | integrated logistics management |
| Answer» D. integrated logistics management | |
| 31. |
Smart companies coordinate their logistics strategies and forge strong partnership with suppliers and customers to improve customer service and reduce channel cost through……………… |
| A. | cross-company teams |
| B. | partnering |
| C. | segregated departmentalization |
| D. | cross –functional,cross-company teams |
| Answer» D. cross –functional,cross-company teams | |
| 32. |
Today , a growing number of firms now outsource some or all of their logistics to………….. |
| A. | disintermediaries |
| B. | competitors |
| C. | cross-functional teams |
| D. | third-party logistics providers |
| Answer» D. third-party logistics providers | |
| 33. |
Rolex watches can only be found in a limited number of intermediaries. This is an example of………. |
| A. | high-end distribution |
| B. | intensive distribution |
| C. | quality distribution |
| D. | exclusive distribution |
| Answer» D. exclusive distribution | |
| 34. |
_______ analysis relates to what processes, activities, and decisions actually create costs in your supply chain. |
| A. | cost driver |
| B. | value proposition |
| C. | cost reduction |
| D. | target costing |
| Answer» A. cost driver | |
| 35. |
In the 1980s, Toyota and Honda outcompeted American carmakers because they relied on suppliers for approximately _______ percent of a car’s value. |
| A. | 30 |
| B. | 45 |
| C. | 60 |
| D. | 80 |
| Answer» D. 80 | |
| 36. |
The _______ has made it possible for other companies to eliminate intermediaries and sell directly to the end consumer. |
| A. | scm |
| B. | internet |
| C. | competition |
| D. | global sourcing |
| Answer» B. internet | |
| 37. |
Value stream mapping is an application of process mapping, developed to apply _______ principles to process improvement. |
| A. | management |
| B. | lean |
| C. | supply chain |
| D. | cycle time |
| Answer» B. lean | |
| 38. |
A supply chain is made up of a series of processes that involve an input, a _______, and an output. |
| A. | shipment |
| B. | supplier |
| C. | customer |
| D. | transformation |
| Answer» D. transformation | |
| 39. |
_______ is a tool to chart how individual processes are currently being conducted and to help lay out new improved processes. |
| A. | process mapping |
| B. | pareto charting |
| C. | supply chain design |
| D. | design chain mapping |
| Answer» A. process mapping | |
| 40. |
Identify from the following list a major strategic risk associated with outsourcing. |
| A. | outsourcing landed cost is usually higher than insourcing cost. |
| B. | the supplier is purchased by a competitor |
| C. | the business loses sight of market trends. |
| D. | the cost of supplied material is passed on to the customer. |
| Answer» B. the supplier is purchased by a competitor | |
| 41. |
_______ is the design of seamless value-added processes across organization boundaries to meet the real needs of the end customer. |
| A. | operations |
| B. | supply chain management |
| C. | process engineering |
| D. | value charting |
| Answer» B. supply chain management | |
| 42. |
The impact of cost reduction on profits is much larger than the impact of increased |
| A. | innovation. |
| B. | production. |
| C. | information. |
| D. | sales. 43. _______ considers how your organization competes and is an essential |
| Answer» D. sales. 43. _______ considers how your organization competes and is an essential | |
| 43. |
“3PL” involves using a supplier to provide _______ services. |
| A. | marketing |
| B. | design |
| C. | logistics |
| D. | contract manufacturing |
| Answer» C. logistics | |
| 44. |
The collective learning in the organization, especially how to coordinate diverse production skills and integrate multiple streams of technologies, is called |
| A. | innovative constraint. |
| B. | second-tier competency. |
| C. | corporate skill. |
| D. | core competency. |
| Answer» D. core competency. | |
| 45. |
Integration of business economics and strategic planning has given rise to a new area of study called__________. |
| A. | micro economics |
| B. | corporate economics |
| C. | macro economics |
| D. | managerial economics |
| Answer» B. corporate economics | |
| 46. |
………….. happens in manufacturing when information about consumer demand for any product becomes increasingly distorted as it moves upstream in the manufacturing process. |
| A. | information effect |
| B. | bullwhip effect |
| C. | supply effect |
| D. | demand effect |
| Answer» B. bullwhip effect | |
| 47. |
Supply chain is also referred as………… |
| A. | supply force |
| B. | chain of manufacturing centre |
| C. | logistic network |
| D. | warehouse network |
| Answer» C. logistic network | |
| 48. |
………….. is a set of approaches utilized to efficiently intergrate suppliers ,manufacturers,warehouses,and stores,so that merchandise is produced and distributed,at the right quantities,to the right location ,and at the right time,in order to minimize system wide costs while satisfying service level requirements. |
| A. | logistic management |
| B. | supply chain management |
| C. | operational management |
| D. | production management |
| Answer» B. supply chain management | |
| 49. |
The Globel Supply Chain Form identified ………………key process that make up the core of supply chain management. |
| A. | five |
| B. | six |
| C. | seven |
| D. | eight |
| Answer» D. eight | |
| 50. |
The fundamental objective of supply chain management is………. |
| A. | supply goods |
| B. | create goods |
| C. | add value |
| D. | identify supplier |
| Answer» C. add value | |
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