_ are the features of an individual or tendency of an individual in a particular manner.

Related MCQs

• Situational influences that have considerable effect on product and brand choice are ---- --------- , social features, time, task features and current conditions.
• -------------- refers to how an individual perceives a particular message
• -------------- refers to how an individual perceives a particular message
• -------------- refers to how an individual perceives a particular message
• ______________ refers to the tendency for consumers to try to reduce risk in their decision making.
• Tendency to which experiences of potential customers fits with innovation is called
• ---------------- Segmentation is based on product features, occasion, benefit of the products etc.
• Product knowledge refers to the amount of information a consumer has stored in memory about particular product classes, product forms, _________, models, and ways to purchase them.
• All those factors particular to a time and place that do not follow from knowledge of the stable attributes of the consumer and the stimulus and that have an effect on current behaviour are known as _____.
• In family decision making, _ are those family members who use or consume a particular product or service.