Tendency to which experiences of potential customers fits with innovation is called

Related MCQs

• Several characteristics are especially important in influencing an innovation’s rate of adoption. _________ is the degree to which the innovation may be tried on a limited basis.
• Several characteristics are especially important in influencing an innovation’s rate of adoption. _________ is the degree to which the innovation may be tried on a limited basis.
• Several characteristics are especially important in influencing an innovation’s rate of adoption. _________ is the degree to which the innovation may be tried on a limited basis.
• A new product is a good, service, or idea that is perceived by some potential customers as new. Our interest is in how consumers learn about products for the first time and make the decision to buy them. This is called the _____.
• The _________________ is the mental process through which an individual passes from first hearing about an innovation to final adoption.
• The _________________ is the mental process through which an individual passes from first hearing about an innovation to final adoption.
• The _________________ is the mental process through which an individual passes from first hearing about an innovation to final adoption.
• All of the following are part of the adoption process that consumers may go through when considering an innovation EXCEPT:
• With respect to adopter categories, the ___________________ are skeptical and they adopt an innovation only after a majority of people have tried it.
• All of the following are part of the adoption process that consumers may go through when considering an innovation EXCEPT: