McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Mass Media (BMM) , Bachelor of Mass Media in Advertising (BMM Advertising) .
| 1. |
Why was FEMA needed? |
| A. | Maintenance of Foreign Exchange Market in India |
| B. | Maintenance of Foreign Currency in Abroad |
| C. | Maintenance of Foreign Exchange Market in America |
| D. | Maintenance of Foreign Currency in IMF |
| Answer» A. Maintenance of Foreign Exchange Market in India | |
| 2. |
The Foreign Exchange Regulations Act was replaced by which act? |
| A. | The Foreign Exchange Rule Act |
| B. | The Foreign Exchange Management Act |
| C. | The Frontiers Exchange Regulation Act |
| D. | The Frontiers Exchange Rule Act |
| Answer» B. The Foreign Exchange Management Act | |
| 3. |
Liberalisation of industrial licensing which resulted in delicensing comes under which policy? |
| A. | New Trade Policy |
| B. | New Industrial Policy |
| C. | New Regional policy |
| D. | New Social policy |
| Answer» B. New Industrial Policy | |
| 4. |
Liberalisation aims at: |
| A. | Socialistic pattern of society |
| B. | Economic Planning |
| C. | Economic Reforms |
| D. | Land Reforms |
| Answer» C. Economic Reforms | |
| 5. |
Eliminating Government set restrictions or barriers is called: |
| A. | Liberalisation |
| B. | Restricted Trade |
| C. | Favourable Trade |
| D. | Investments |
| Answer» A. Liberalisation | |
| 6. |
Which act has been enacted in place of MRTP Act? |
| A. | Competition Act |
| B. | Monopoly Act |
| C. | Foreign Exchange Act |
| D. | Licensing Act |
| Answer» A. Competition Act | |
| 7. |
Integrating the economy of a country with the economies of other countries is known as: |
| A. | Liberalisation |
| B. | Privatisation |
| C. | Globalisation |
| D. | Materialism |
| Answer» C. Globalisation | |
| 8. |
_____ advertising means international advertising which are addressed to multi cultural audeinces |
| A. | Global |
| B. | Local |
| C. | National |
| D. | Global + local |
| Answer» A. Global | |
| 9. |
The ads have to be customised according to the ___ |
| A. | Culture |
| B. | Economy |
| C. | Taste |
| D. | Commerce |
| Answer» A. Culture | |
| 10. |
Specialists in digital advertising have to plan the strategies according to the ___ |
| A. | Medium |
| B. | Technology |
| C. | Audience |
| D. | Culture |
| Answer» A. Medium | |
| 11. |
Advertising laws vary in different countries depending on the ____ |
| A. | Content, cultural, implications & tax levied |
| B. | Only on content |
| C. | Only on culture |
| D. | Only on tax levied |
| Answer» A. Content, cultural, implications & tax levied | |
| 12. |
How many P's are there in Social Marketing? |
| A. | 7 |
| B. | 10 |
| C. | 8 |
| D. | 9 |
| Answer» D. 9 | |
| 13. |
In social media campaign, what customer has to pay? |
| A. | Price |
| B. | Product |
| C. | Policy |
| D. | People |
| Answer» A. Price | |
| 14. |
Which is NOT the tool for Direct Marketing |
| A. | E mails |
| B. | Catalogues |
| C. | Public Relations |
| D. | Text Messages |
| Answer» C. Public Relations | |
| 15. |
Full form of IMC. |
| A. | International Marketing Company |
| B. | Internal Marketing Communication |
| C. | Indian Marketing Committee |
| D. | Integrated Marketing Communication |
| Answer» D. Integrated Marketing Communication | |
| 16. |
The relationship of advertising to ______is perceived as criticism on advertising. |
| A. | Materialism |
| B. | FMCG products |
| C. | New products |
| D. | Old people |
| Answer» A. Materialism | |
| 17. |
_____ makes people buy things they do not need. |
| A. | Advertising |
| B. | Public relation |
| C. | Personal selling |
| D. | Email marketing |
| Answer» A. Advertising | |
| 18. |
_____are playing a diversified role in the socio-economic context in our society. |
| A. | Women |
| B. | Children |
| C. | Old people |
| D. | Society |
| Answer» A. Women | |
| 19. |
Showcasing women _____in the advertising is highly criticized. |
| A. | As a mother |
| B. | Stereotype |
| C. | As successful |
| D. | As working woman |
| Answer» B. Stereotype | |
| 20. |
An advertisement of Slice showcasing Katrina Kaif with Tagline ‘Aamsutra’ is an example of _____. |
| A. | Women as sexual object |
| B. | As successful actor |
| C. | As a successful woman |
| D. | Brand ambassador |
| Answer» A. Women as sexual object | |
| 21. |
_____________ Advertising is done by a company to create awareness for goods and services and is required by other companies for their production of goods. |
| A. | Retail |
| B. | Consumer |
| C. | Industrial |
| D. | Product |
| Answer» C. Industrial | |
| 22. |
____________ Advertising is used mostly by Banks and financial Institutions. |
| A. | Industry |
| B. | Bank |
| C. | Financial |
| D. | Investment |
| Answer» C. Financial | |
| 23. |
What are NOT the types of Digital marketing? |
| A. | SEO |
| B. | SEM |
| C. | Content Marketing |
| D. | Traditional media marketing |
| Answer» D. Traditional media marketing | |
| 24. |
Which of these are NOT digital marketing tools |
| A. | Video hosting |
| B. | Organic Social Media |
| C. | Paid Social Media |
| D. | Print media classifieds |
| Answer» D. Print media classifieds | |
| 25. |
This can be the disadvantages of Internet Marketing |
| A. | Security Concern |
| B. | Convenience |
| C. | customization |
| D. | Inexpensive |
| Answer» A. Security Concern | |
| 26. |
Which year was FERA liberalized? |
| A. | 2020 |
| B. | 2008 |
| C. | 1993 |
| D. | 1901 |
| Answer» C. 1993 | |
| 27. |
Which of the following does fall within the jurisdiction of MRTP Commission ? |
| A. | Prohibition of unfair trade practices |
| B. | Opening up of economy to the world by attaining international competitiveness |
| C. | Reducing number of reserved industries |
| D. | Free determination of interest rates |
| Answer» A. Prohibition of unfair trade practices | |
| 28. |
Privatization of public sector undertakings by selling of parts of the equity of the PSU to the private sector is known as…………… |
| A. | Disinvestment |
| B. | Outsourcing |
| C. | Tax reforms |
| D. | Foreign exchange reforms |
| Answer» A. Disinvestment | |
| 29. |
Investment made by MNCs are termed as: |
| A. | Indigenous investments |
| B. | Foreign Investments |
| C. | Entrepreneur’s investments |
| D. | International Investments |
| Answer» B. Foreign Investments | |
| 30. |
Tax on imports is an example of: |
| A. | Terms of trade |
| B. | Collateral |
| C. | Trade Barriers |
| D. | Foreign Trade |
| Answer» C. Trade Barriers | |
| 31. |
Liberalisation made consumers in India |
| A. | Super savers |
| B. | Careless spenders |
| C. | Cautious spenders |
| D. | Bigger spenders |
| Answer» D. Bigger spenders | |
| 32. |
Liberalisation made a shift from a seller’s market to: |
| A. | Advertiser’s market |
| B. | Buyer’s market |
| C. | Restrictive market |
| D. | Monopoly market |
| Answer» B. Buyer’s market | |
| 33. |
Creating innovative and new ideas, identifying customers benefit, selecting specific appeals for advertisements are the part of _____ |
| A. | Message strategy |
| B. | Message execution |
| C. | Selecting media |
| D. | Measuring communication |
| Answer» A. Message strategy | |
| 34. |
Environmental analysis includes ____ |
| A. | Ideologies |
| B. | Geographical, economical, political |
| C. | Scriptures |
| D. | Marketing & finance |
| Answer» B. Geographical, economical, political | |
| 35. |
LPG stands for _____ |
| A. | Liberalisation privatisation globalisation |
| B. | Liberty private glocal |
| C. | Liberal privacy globalization |
| D. | Liberation private global |
| Answer» A. Liberalisation privatisation globalisation | |
| 36. |
Global advertising refers to ____ |
| A. | Domestic advertising |
| B. | Regional advertising |
| C. | International advertising |
| D. | National advertising |
| Answer» C. International advertising | |
| 37. |
The particular P in social marketing that refers to collection of funds and donations is: |
| A. | Paid marketing |
| B. | Public Relations |
| C. | Politics |
| D. | Purse strings |
| Answer» D. Purse strings | |
| 38. |
The particular P that refers to providing mental guidelines for future behaviour of the people in social marketing is: |
| A. | Policy |
| B. | Public method |
| C. | Promotion |
| D. | Psychographics |
| Answer» A. Policy | |
| 39. |
The budget calculated for any social marketing activity in as money or man hours investment is termed as: |
| A. | Product cost |
| B. | Price |
| C. | Policy |
| D. | Paid event |
| Answer» A. Product cost | |
| 40. |
In social marketing the Place element refers to: |
| A. | Distribution system |
| B. | Location |
| C. | Destination of the event |
| D. | Location of the company |
| Answer» A. Distribution system | |
| 41. |
An event dealing with ‘prevention of drug abuse’ done by a company is a part of: |
| A. | Social Marketing |
| B. | Social branding |
| C. | Brand promotion |
| D. | Direct Marketing |
| Answer» A. Social Marketing | |
| 42. |
The advertisement which believes in the ideology that good ads are good ads but bad ads are better_______ |
| A. | Controversial advertisement |
| B. | Public serving advertisement |
| C. | High risk advertising |
| D. | Low risk advertisement |
| Answer» A. Controversial advertisement | |
| 43. |
Three common advertising appeals include ________ |
| A. | Objectivity. Frequency, Timeliness |
| B. | Fear, Sex & Humour |
| C. | Guilt, ego , enrichment |
| D. | Possessiveness, pride & social status |
| Answer» B. Fear, Sex & Humour | |
| 44. |
Usually in Indian advertisement men are shown as __________ |
| A. | Strong Independent |
| B. | Dependent |
| C. | Weak & Dependent |
| D. | Submissive |
| Answer» A. Strong Independent | |
| 45. |
Direct mails means writing to customers_____ |
| A. | Directly |
| B. | Indirectly |
| C. | legally |
| D. | Non personally |
| Answer» A. Directly | |
| 46. |
____ advertising is to be done to create good company image in the minds of consumer and the general public. |
| A. | Negative advertising |
| B. | Social responsibility advertising |
| C. | Comparative advertising |
| D. | Fear advertising |
| Answer» B. Social responsibility advertising | |
| 47. |
According to Oxford Dictionary the word 'to advertise' means_____ |
| A. | To describe product |
| B. | To make generally or publicly known |
| C. | To build image |
| D. | To make people think |
| Answer» B. To make generally or publicly known | |
| 48. |
Full form of PPC is |
| A. | Pay-per-click advertising |
| B. | Point per customer |
| C. | Point pay customer |
| D. | Paid Point calculation |
| Answer» A. Pay-per-click advertising | |
| 49. |
Full form of SEO is |
| A. | Search engine optimization |
| B. | Separate engaging order |
| C. | Social engagement optimization |
| D. | Social Engine operations |
| Answer» A. Search engine optimization | |
| 50. |
Full form of SEM is: |
| A. | Special Engagement Marketing |
| B. | Social Engine marketing |
| C. | Search engine marketing |
| D. | Social Engineering Market |
| Answer» C. Search engine marketing | |
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