_ function of attitude is formed to protect the ego. We all are bothered about our self- esteem and image so the product boosting our ego is the target of such a kind of attitude.

Related MCQs

• _ function of attitude usually represent the values the individual posses. We gain values, though our upbringing and training.
• we experience _ when there is a descrepency between our 2 attitudes or attitude & behaviour.
• Product knowledge refers to the amount of information a consumer has stored in memory about particular product classes, product forms, _________, models, and ways to purchase them.
• _ function of attitude helps people to adjust to different situations and circumstances
• _ function of attitude continuously seeks knowledge and information.
• A new product is a good, service, or idea that is perceived by some potential customers as new. Our interest is in how consumers learn about products for the first time and make the decision to buy them. This is called the _____.
• _ superego provides guidelines for making judgments. It is the aspect of personality that holds all our moral standards and ideals that we acquire from both parents and society.
• It important for marketers to devise communications that offer _______________, and are placed in media that consumers in the target market are likely to use.
• It is important for marketers to devise communications that offer __________ and are placed in media that consumers in the target market are likely to use
• Two of the most important psychological factors that impact consumer decision-making process are product _____________ and product involvement.