McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Business Administration in Marketing (BBA Marketing) .
| 1. |
Services are characterized by all of the following characteristics except- |
| A. | intangibility |
| B. | homogeneity |
| C. | inseparability |
| D. | heterogeneity |
| Answer» B. homogeneity | |
| 2. |
Which of the following is not a tangible dominant? |
| A. | buildings |
| B. | automobiles |
| C. | investment management |
| D. | computer |
| Answer» C. investment management | |
| 3. |
What does GDP stand for? |
| A. | gross domestic profile. |
| B. | gross demand profile. |
| C. | gross domestic product. |
| D. | general domestic product. |
| Answer» C. gross domestic product. | |
| 4. |
Hospital 8. Which of the following fields would be least likely to be described as intangible- dominant? |
| A. | manufacturing |
| B. | education |
| C. | insurance |
| D. | banking |
| Answer» A. manufacturing | |
| 5. |
A triangle of Company, Customers, Employees, Internal Marketing, External Marketing communications and Interactive marketing is known as………….. |
| A. | marketing triangle |
| B. | service triangle |
| C. | communication triangle |
| D. | sales triangle |
| Answer» A. marketing triangle | |
| 6. |
Odd one out |
| A. | internal marketing |
| B. | external marketing |
| C. | interactive marketing |
| D. | international marketing |
| Answer» D. international marketing | |
| 7. |
Ranking from highest to lowest, the countries with the largest service sector employment are: |
| A. | european community, united states, japan |
| B. | united states, japan, european community |
| C. | united states, european community, japan |
| D. | united states, european community, japan |
| Answer» B. united states, japan, european community | |
| 8. |
The primary cost of producing a service is |
| A. | rent |
| B. | overhead |
| C. | cost of goods sold |
| D. | labour |
| Answer» D. labour | |
| 9. |
Tourism is a major creator of jobs in the world. Approximately what percentage of global employment is represented by tourism? |
| A. | 20% |
| B. | 50% |
| C. | 2% |
| D. | 8% |
| Answer» D. 8% | |
| 10. |
According to definitions of the tourist, what is the maximum allowable length of stay in a destination ? |
| A. | one year. |
| B. | 6 months |
| C. | one month |
| D. | one day. |
| Answer» A. one year. | |
| 11. |
What does the acronym TSA stand for? |
| A. | tourism satellite assessment. |
| B. | travellers’ security association |
| C. | tourism system account. |
| D. | tourist satellite account. |
| Answer» D. tourist satellite account. | |
| 12. |
What is domestic tourism? |
| A. | travel for less than one day in your own country |
| B. | a business trip overseas |
| C. | travel involving an international stay away from home |
| D. | travel within your own country |
| Answer» D. travel within your own country | |
| 13. |
Which bank is known as bankers bank in India ? |
| A. | sbi |
| B. | rbi |
| C. | indian bank |
| D. | bank of india |
| Answer» B. rbi | |
| 14. |
In which year banks were nationalized in India? |
| A. | 1947 |
| B. | 1956 |
| C. | 1969 |
| D. | 2010 |
| Answer» C. 1969 | |
| 15. |
The regulation of the financial services industry in the UK is now carried out by the |
| A. | bank of england |
| B. | sfa |
| C. | sib |
| D. | fsa |
| Answer» D. fsa | |
| 16. |
A corporation in the U.S. estimates and pays it taxes __________. |
| A. | monthly |
| B. | quarterly |
| C. | semi-annually |
| D. | annually |
| Answer» B. quarterly | |
| 17. |
In finance we refer to the market for relatively long-term financial instruments as the __________ market. |
| A. | money |
| B. | capital |
| C. | primary |
| D. | secondary |
| Answer» B. capital | |
| 18. |
Discuss the social purpose and organization of health care insurance. Moral hazard by insurance companies can result in: |
| A. | over utilization of health insurance. |
| B. | community rating. |
| C. | adverse selection. |
| D. | risk pooling. |
| Answer» C. adverse selection. | |
| 19. |
A person injured in a motor vehicle accident will have health care expenses paid by: |
| A. | social insurance programs. |
| B. | auto insurance. |
| C. | employment- based insurance |
| D. | workers compensation insurance |
| Answer» B. auto insurance. | |
| 20. |
Which of the following characteristics/situations qualifies a patient for benefits under a long term care insurance contract? |
| A. | workplace injury |
| B. | limitation in adl function |
| C. | recent hospitalization |
| D. | motor vehicle accident |
| Answer» B. limitation in adl function | |
| 21. |
Which of the following laws requires that employers offer continuation of health care insurance after a person leaves employment? |
| A. | cobra |
| B. | erisa |
| C. | hipaa |
| D. | state insurance statute |
| Answer» A. cobra | |
| 22. |
'Reinsurance' refers to the practice by insurance companies of: |
| A. | terminating existing policies. |
| B. | buying insurance from another firm |
| C. | issuing new policies |
| D. | renewing existing policies |
| Answer» B. buying insurance from another firm | |
| 23. |
By taking out insurance cover an individual: |
| A. | reduces the cost of an accident |
| B. | transfers the risk to someone else |
| C. | converts the possibility of large loss to certainty of a small one |
| D. | reduces the risk of an accident |
| Answer» C. converts the possibility of large loss to certainty of a small one | |
| 24. |
Diversification is one way in which insurance companies can protect themselves against: |
| A. | positively correlated risks |
| B. | the law of large numbers |
| C. | parameter change |
| D. | random fluctuation |
| Answer» D. random fluctuation | |
| 25. |
A 'pay as you go' pension system is unsuitable for a private firm because: |
| A. | the firm may cease trading |
| B. | employees are not willing to pay |
| C. | the dependency ratio is too high |
| D. | the benefits are insufficient |
| Answer» A. the firm may cease trading | |
| 26. |
Pension and life insurance funds hold few short-term assets because |
| A. | their cash flows are predictable |
| B. | short-term asset share too dear |
| C. | long-term assets are more profitable |
| D. | short-term assets are too risky |
| Answer» A. their cash flows are predictable | |
| 27. |
What is the full form of BPO |
| A. | business process outsourcing |
| B. | business persons outsourcing |
| C. | business production outsourcing |
| D. | business price outsourcing |
| Answer» A. business process outsourcing | |
| 28. |
Full form of KPO |
| A. | knowledge process outstanding |
| B. | knowledge process outsourcing |
| C. | knowledge persons outsourcing |
| D. | knowledge production out sourcing. |
| Answer» B. knowledge process outsourcing | |
| 29. |
Outsourcing technically means: |
| A. | moving functions or activities out of an organizations |
| B. | the delegation of non-core operations from internal production to an external entity specializing in the management of that operation |
| C. | buying resources from outside a company's main domestic market |
| D. | a & b |
| Answer» D. a & b | |
| 30. |
Which is the largest outsourcing country in the world ? |
| A. | china |
| B. | america |
| C. | india |
| D. | brazil |
| Answer» C. india | |
| 31. |
Outsourcing on the American continents is supported by ________, in that there are provision with reference to workers from low-labor cost countries. |
| A. | oecd |
| B. | natfa |
| C. | g8 |
| D. | mercosur |
| Answer» B. natfa | |
| 32. |
Microsoft is an example of a: |
| A. | diagonally integrated multinational corporation |
| B. | horizontally integrated multinational corporation |
| C. | diversified multinational corporation |
| D. | vertically integrated multinational corporation |
| Answer» C. diversified multinational corporation | |
| 33. |
A ______________________ is a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything. |
| A. | Service |
| B. | Demand |
| C. | Need |
| D. | Physical object |
| Answer» A. Service | |
| 34. |
Distinct characteristic of services is_____________ |
| A. | Intangibility |
| B. | Inseparability |
| C. | Variability |
| D. | Perishability |
| Answer» A. Intangibility | |
| 35. |
All of the following are examples of services EXCEPT: |
| A. | banking. |
| B. | hotels and motels. |
| C. | tax preparation. |
| D. | computer software. |
| Answer» D. computer software. | |
| 36. |
Services are typically produced and consumed simultaneously. This is an example of the ________characteristic of services. |
| A. | Intangibility |
| B. | Variability |
| C. | Inseparability |
| D. | Simultaneously |
| Answer» C. Inseparability | |
| 37. |
Services can not be stored. This describes the ___________characteristic of services. a. |
| A. | Intangibility |
| B. | Variability |
| C. | Inseparability |
| D. | Perishability |
| Answer» D. Perishability | |
| 38. |
Examples of pure tangible goods include all of the following EXCEPT: |
| A. | Soap. |
| B. | Tax preparation. |
| C. | Toothpaste. |
| D. | Salt. |
| Answer» B. Tax preparation. | |
| 39. |
__________describes the employees skills in serving the client. |
| A. | Internal Marketing |
| B. | External Marketing |
| C. | Relationship marketing |
| D. | Interactive marketing |
| Answer» D. Interactive marketing | |
| 40. |
SSTS refers to __________ |
| A. | Service Standards Testing |
| B. | Self- Service Technologies |
| C. | Standard Service Technologies |
| D. | Self Service Treatments |
| Answer» B. Self- Service Technologies | |
| 41. |
_____________ occurs when a company intentionally uses services as the stage, and goods as the props, to engage individual customers in a way that creates a memorable event. |
| A. | Hybrid offer |
| B. | Core service |
| C. | Augmented or ancillary product |
| D. | Experience |
| Answer» D. Experience | |
| 42. |
Top firms audit service performance by collecting measurements to probe customer satisfiers and dis satisfiers. |
| A. | Customer satisfier |
| B. | Customer complaint |
| C. | Voice of the customer |
| D. | Psychological |
| Answer» C. Voice of the customer | |
| 43. |
The services a customer expects are called the ______service package. |
| A. | Expected |
| B. | Augmented |
| C. | Primary |
| D. | Secondary |
| Answer» C. Primary | |
| 44. |
The fact that a business traveler may have one very positive check-in experience at a hotel and then a very negative check-in experience with a different employee on a subsequent visit is evidence of service: |
| A. | intangibility. |
| B. | inseparability. |
| C. | variability. |
| D. | perishability. |
| Answer» C. variability. | |
| 45. |
Added features to an offering are called _________service features. |
| A. | Expected |
| B. | Augmented |
| C. | Primary |
| D. | Secondary |
| Answer» D. Secondary | |
| 46. |
The intangibility of services has implications for the choice of _________ |
| A. | Brand elements |
| B. | Location |
| C. | Price |
| D. | Product features |
| Answer» A. Brand elements | |
| 47. |
__________cost refers to the product’s purchase cost plus the discounted cost of maintenance and repair less the discounted salvage value |
| A. | Total |
| B. | Variable |
| C. | Life cycle |
| D. | Net |
| Answer» C. Life cycle | |
| 48. |
Successful service companies focus their attention on both their customers and their employees. They understand ___________________, which links service firm profits with employee and customer satisfaction. |
| A. | Internal marketing |
| B. | Service-profit chains |
| C. | Interactive marketing |
| D. | Service differentiation |
| Answer» B. Service-profit chains | |
| 49. |
If a firm is practicing ____________________, the firm is training and effectively motivating its customer-contact employees and all of the supporting service people to work as a team to provide customer satisfaction. |
| A. | Double-up marketing |
| B. | Internal marketing |
| C. | Interactive marketing |
| D. | Service marketing |
| Answer» B. Internal marketing | |
| 50. |
According to Parasuraman, Zeithaml & Berry , the most important determinant of service quality is : |
| A. | Responsiveness |
| B. | Reliability |
| C. | Assurance |
| D. | Empathy |
| Answer» B. Reliability | |
Done Studing? Take A Test.
Great job completing your study session! Now it's time to put your knowledge to the test. Challenge yourself, see how much you've learned, and identify areas for improvement. Don’t worry, this is all part of the journey to mastery. Ready for the next step? Take a quiz to solidify what you've just studied.