_______________based on the medium's total audience (ad cost divided by the number of thousands of people in the audience)

Related MCQs

• __________ Big Billion Day being advertised on all mediums to spread awareness about the grand sale.
• The total number of potential exposures (audience size by the number of times the ad message is used during a period).
• _____indicates the number of times people in the target audience are exposed to a media vehicle during a given period of time.
• ________ gives the average number of times people or households in our target audience are exposed to a media vehicle.
• To determine _____, a market’s brand sales percentage is divided by the total population percentage of that market multiplied by 100.
• If India Today full page cost is Rs 630000 but will be the cost of three insertions of full page
• If India Today full page cost is Rs 730000 but will be the cost of three insertions of full page
• The total number of different households exposed at least once, to a medium during a given period
• Target Audience
• If AEC is 30000, CPRP is 900, calculate % of target audience