Audience size

Related MCQs

• _______________based on the medium's total audience (ad cost divided by the number of thousands of people in the audience)
• The total number of potential exposures (audience size by the number of times the ad message is used during a period).
• Target Audience
• If AEC is 30000, CPRP is 900, calculate % of target audience
• If AEC is 30000, CPRP is 900, calculate % of target audience
• Audience informaton like age, occupation, marital status consist of _______.
• Audience informaton like interests, preferences, personality traits consist of _______.
• ______indicates a percentage of target audience who is exposed at least once in a given period to a particular media vehicle. It does not matter how many times they actually see or hear the ad message.
• _____indicates the number of times people in the target audience are exposed to a media vehicle during a given period of time.
• The possible exposure of the advertising message to one audience member is called an ________ (OTS)