The total number of potential exposures (audience size by the number of times the ad message is used during a period).

Related MCQs

• ______are a summation of exposures of the target audience to media vehicles in a media plan.
• ______indicates a percentage of target audience who is exposed at least once in a given period to a particular media vehicle. It does not matter how many times they actually see or hear the ad message.
• _____indicates the number of times people in the target audience are exposed to a media vehicle during a given period of time.
• _______________based on the medium's total audience (ad cost divided by the number of thousands of people in the audience)
• ________ gives the average number of times people or households in our target audience are exposed to a media vehicle.
• The possible exposure of the advertising message to one audience member is called an ________ (OTS)
• _____________ exist primarily to deliver message content- entertainment, information and advertisements to a vast audience.
• The total number of different households exposed at least once, to a medium during a given period
• Audience size
• __________ indicates a percentage of target audience who is exposed atleast once in a given period to a particular media vehicle.