To determine _____, a market’s brand sales percentage is divided by the total population percentage of that market multiplied by 100.

Related MCQs

• ______ is a brand's or group of brands' advertising weight expressed as a percentage of a defined total market or market segment in a given time period. The weight is usually defined in terms of expenditure, ratings, pages, poster sites  etc.
• _____ isthe total weight of a specific media schedule, computed by multiplying the reach, expressed as a percentage of the population, by the average frequency.
• _____________measures the sales strength of a brand in a particular area.
• The ______   measures the sales strength of a brand in a particular area.
• _______________based on the medium's total audience (ad cost divided by the number of thousands of people in the audience)
• The goal of a ______ is to determine the attractiveness of a market and to understand its evolving opportunities and threats as they relate to the strengths and weaknesses of the firm
• _____ isdegree to which a particular brand is associated with the general product category .
• _________ is the professional who is required to develop the conceptual designs to meet up the requirements of the client in order to advance the company's brand.
• ___________ is when fully functioning game is developed for the sole purpose of promoting a company or brand.
• ____________ indicates the maximum sales from all buyers of the product.