The type of trade-promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer’s agreement to feature the manufacturer’s products in some way is called a(n):

Related MCQs

• Manufacturers direct most of their sales promotional dollars toward which of the following groups?
• If a retailer were to offer the consumer a “two for one” deal in purchasing merchandise, which of the following sales promotional techniques would have been used?
• The type of trade-promotion tool in which the manufacturer takes a fixed amount off the list price on each case purchased during a stated period of time is called a(n):
• Which of the following statement is correct regarding ' Trade Discount' ?
• Which of the following statement is correct regarding ' Cash Discount' ?
• Some of the earliest traces of what could be called advertising were found in:
• To be effective, ads should have some form of pattern (given that more than one ad is going to be used). If an advertiser were to schedule ads evenly over a given period of time, this pattern would be called:
• _________________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products.
• ___________ are certificates that give buyers a saving when they purchase specified products.
• Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?