_________________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products.

Related MCQs

• _________________ is direct communications with carefully targeted individual consumers to obtain an immediate response.
• The concept of ______________ suggests that the company must blend the promotion tools carefully into a coordinated promotion mix.
• If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools?
• Another name for a company’s marketing communications mix is:
• The measure of how many times the average person in the target market is exposed to the message is called:
• Which of the following major promotional tools use press relations, product publicity, corporate communications, lobbying, and public service to communicate information?
• A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
• Current trends in communications and promotions indicate that companies are doing less:
• Integrated marketing communications involves identifying the target audience and shaping a well-coordinated promotional program to elicit the desired audience response. Too often, however: (Select the MOST CORRECT statement.)
• Two major factors are changing the face of today’s communications. One of these factors is the fact that: