McqMate
| Q. |
J.A Howard gave a formula for ‘’Behavioral Equation” B=P*D*K*V What K stands for? |
| A. | response or the internal response tendency, that is, the act of Purchasing a brand or patronizing a supplier |
| B. | predisposition or the inward response tendency, that is, force of habit |
| C. | present drive level |
| D. | “incentive potential,” that is, the value of the product or its potential Satisfaction to the buyer |
| Answer» D. “incentive potential,” that is, the value of the product or its potential Satisfaction to the buyer | |
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