A private-label brand is developed by

Related MCQs

• The branding strategy which uses a different brand name for reach product is known as .
• Retailers such as Benetton, The Body Shop, and Marks and Spencer carry mostly own- brand merchandise. These are called _____ brands
• A_____ fee is the charge many supermarkets impose for accepting a new brand to cover the cost of listing and stocking it.
• Which of the following is a recommended strategy for retailers when consumers select the outlet first and the brand second?
• The branding strategy which uses a different brand name for reach product is known as .
• A private-label brand is also known as