In studying consumer behaviour, it is often useful to categorize people on the basis of some similarity. Descriptions such as age, gender, income, or occupation are called:

Related MCQs

• The "pyramid of consumer behaviour" illustrates the focus of several disciplines when studying consumer behaviour. Focus on the individual's consumer behaviour (such as how one reads certain sections of a magazine) is termed:
• When consumers are making buying decisions, some observers have said that their behaviour resembles acting in a play, complete with lines, props, even costumes. They may alter their consumption decisions depending upon the part they are playing at the time. This view of consumer behaviour is often called:
• Current consumer research is likely to include attention to the "dark side" of consumer behaviour. This growing emphasis refers to the fact that:
• Once a company knows a consumer’s preferences, the company can predict, without asking the consumer directly, what other products or services that consumer might enjoy through ___________.
• All of the following factors would be listed as social factors that influence consumer behaviour EXCEPT:
• Which of the following would correctly be labelled as a cultural factor that would influence consumer behaviour?
• Long-run consumer behaviour in the context of both low and high involvement decision making is positively influenced by:
• Consumer behavior differs when you are installing a fire protection system for your warehouse full of steel desks and when you are purchasing a fire protection system for your home, which is full of irreplaceable antiques. Which situational influence explains this consumer behavior?
• If a consumer has discomfort caused by post purchase conflict, the consumer is experiencing:
• The values, beliefs, behaviour, and material objects that constitute a people's way of life is defined as