The values, beliefs, behaviour, and material objects that constitute a people's way of life is defined as

Related MCQs

• The "pyramid of consumer behaviour" illustrates the focus of several disciplines when studying consumer behaviour. Focus on the individual's consumer behaviour (such as how one reads certain sections of a magazine) is termed:
• The __________________ of an innovation refers to the extent to which the innovation is consistent with present needs, motives, values, beliefs, and behaviors.
• When consumers are making buying decisions, some observers have said that their behaviour resembles acting in a play, complete with lines, props, even costumes. They may alter their consumption decisions depending upon the part they are playing at the time. This view of consumer behaviour is often called:
• The notion of _________________________ reflects the human desire for balance, order, and consistency between beliefs and behaviors.
• People will forget much that they learn. They tend to retain information that supports their attitudes and beliefs. This is called _____.
• The set of shared beliefs, behaviours and attitudes associated with a large group of people is called:
• Interpretivists tend to challenge the beliefs of the positivists. The interpretivists' view is that:
• Long-run consumer behaviour in the context of both low and high involvement decision making is positively influenced by:
• In studying consumer behaviour, it is often useful to categorize people on the basis of some similarity. Descriptions such as age, gender, income, or occupation are called:
• Current consumer research is likely to include attention to the "dark side" of consumer behaviour. This growing emphasis refers to the fact that: